# Cozy Berry-Colored Bedding The New Stüssy x Tekla Collaboration Focuses on Sleepwear and Bedding By Kanesa D | Published 2023-01-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-2 References: [hypebeast](https://hypebeast.com/2023/1/stussy-tekla-third-collaboration-sleepwear-bedding-bathrobes-home-beach-release-info-exclusive) & [stussy](https://www.stussy.com/)  [Tekla](https://www.trendhunter.com/trends/tekla-1) has reunited with [Stüssy](https://www.trendhunter.com/trends/stssy-4) for the duo’s third collection, which includes sleepwear, bedding, and bathrobes. The collection comprises a variety of sleepwear and bedding in famous hand-drawn stripes and a brilliant ‘Berry’ hue with a watercolor touch. The bold color scheme is a refreshing take on traditional, neutral-toned bedding and is made with premium materials for a full night’s rest. A brand-new hooded bathrobe with black and natural lines is also displayed in the capsule. Tekla's [high-quality organic cotton](https://www.trendhunter.com/trends/natura-collection) is used in every item, giving it a luxurious feel. On January 27, Stüssy and Tekla Fabrics, a few Stüssy Chapter stores, and Dover Street Market locations will all begin selling the third Stüssy x Tekla capsule online. Image Credit: Stussy, Tekla, [hypebeast](https://hypebeast.com/2023/1/stussy-tekla-third-collaboration-sleepwear-bedding-bathrobes-home-beach-release-info-exclusive), [stussy](https://www.stussy.com/) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 30% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Berry-colored Bedding:** The vibrant and refreshing 'Berry' hue of Stüssy x Tekla bedding presents an opportunity for disruptive innovation in the bedding industry by introducing bold color schemes to traditional neutrals. - **Organic Material Sleepwear:** Tekla's use of high-quality organic cotton in their sleepwear collection highlights the trend towards sustainable and eco-friendly materials in the fashion industry. - **Collaborative & Limited Edition Capsules:** The Stüssy x Tekla collaboration, and the exclusive release of their third collection in select stores presents a trend that can offer disruptive innovation opportunities in the fashion industry by creating limited edition capsules with popular brands. ### Who This Affects Most - **Bedding:** The partnership between Stüssy and Tekla highlights an opportunity in the bedding industry to introduce more vibrant color palettes and design collaborations. - **Fashion/textiles:** The use of high-quality organic cotton and sustainable materials in Tekla's sleepwear collection showcases a trend in the fashion industry towards eco-conscious and socially responsible production methods. - **Retail:** The exclusive release of the Stüssy x Tekla limited edition collection in select Chapter stores and Dover Street Market locations presents a trend in the retail industry for creating unique shopping experiences with exclusive product offerings. ## Related on Trend Hunter - [Premium Cotton Bedding Collections](https://www.trendhunter.com/trends/tekla-3.md) - [Minimal Festive Winter Sleepwear](https://www.trendhunter.com/trends/shadow-stripes.md) - [Minimalist Linen Bedding](https://www.trendhunter.com/trends/tekla-and-jjjjound.md) - [Self-Care-Centric Premium Collections](https://www.trendhunter.com/trends/winter-bathing.md) - [Naturally Dyed Sleepwear](https://www.trendhunter.com/trends/our-legacy-work-shop-x-magniberg.md) - [Designer Bedding Collections](https://www.trendhunter.com/trends/brooklinen-x-dabito.md) - [Bold Patterned Bedding Collections](https://www.trendhunter.com/trends/artist-series-collection.md) - [Collaborative Lifestyle Collections](https://www.trendhunter.com/trends/tekla-and-birkenstock.md) - [Washroom Accessory Collaborations](https://www.trendhunter.com/trends/brooklinen-x-kule.md)