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# Stupid Names Get Attention
Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig

By rubinlee | Published 2007-08-29 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/stupid-names-get-attention
References: [latimes](http://www.latimes.com/technology/la-fi-names29aug29,1,3782702.story?track=rss&ctrack=2&cset=true) & [latimes](http://www.latimes.com/technology/la-fi-names29aug29,1,3782702.story?track=rss&ctrack=2&cset=true)

According to the LA Times, "Naming a company is far more difficult than naming a child. The name needs to sound snappy, separate its young company from the pack, and provide a [unique Web address](https://www.trendhunter.com/trends/ai-domain-name-generators). 'Old-school ideas about [sounding trustworthy](https://www.trendhunter.com/trends/brands-like-these) or sounding big are not as important as they used to be," said Burt Alper, co-founder of [Catchword Branding](https://www.trendhunter.com/trends/its-that-simple) in Oakland, which has helped companies pick such names as Vudu (makes a device for watching videos) and Promptu (creates voice-recognition products). "Now, it's about sounding different and standing out from the crowd.'"

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 38% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Creative Brand Naming:** Businesses can benefit from unique, eye-catching brand names that stand out in crowded markets.
- **Prioritizing Web Address:** Selecting a company name that ensures an available, individual web address is becoming increasingly important.
- **Emphasis on Differentiation:** Establishing a brand with a distinctive name and identity is more valuable than relying on traditional ideas of trust and size.

### Sectors Adopting This

- **Marketing and Advertising:** Companies in this field can benefit from offering creative naming and branding services for businesses seeking to stand out in crowded markets.
- **Technology and Electronics:** Businesses in this industry can incorporate the trend of placing emphasis on differentiation through naming and branding into their product development and marketing strategies.
- **Online Retail and E-commerce:** Creating a unique and memorable brand name that ensures an individual web address is crucial for success, specifically in this industry where online visibility and recognition are imperative.

## Related on Trend Hunter

- [Brand Naming Assistants](https://www.trendhunter.com/trends/ainameit.md)
- [Startup Name Generators](https://www.trendhunter.com/trends/bake-your-brand.md)
- [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)
- [Food-Themed Baby Names](https://www.trendhunter.com/trends/aldi-baby-name.md)
- [Instant Branding Tools](https://www.trendhunter.com/trends/brandest.md)
- [Business Naming Tools](https://www.trendhunter.com/trends/ai-business-name-generator.md)
- [AI Brand Naming Tools](https://www.trendhunter.com/trends/namify-ai.md)
- [Brand Name Visualizers](https://www.trendhunter.com/trends/does-this-make-my-brand-look-fat.md)
- [Quiz-Based AI Naming Tools](https://www.trendhunter.com/trends/named-by-ai.md)