# Daredevil Opera Stunts Lesley Garrett Sings on the Tower of London By lourdes sanchez bayas | Published 2008-07-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/stunts-to-promote-the-opera-singer-performs-suspended-over-the-tower-of-lon References: [wcbs880](http://www.wcbs880.com/pages/2219756.php?imageGalleryXRefId=543699) English opera star Lesley Garrett participated in a daredevil stunt organized by the Sky Arts TV channel to promote [discounted tickets](https://www.trendhunter.com/trends/hot-seats) to the English National Opera. Garrett was hoisted via a crane over the [Tower of London](https://www.trendhunter.com/trends/50-fenchurch-street-project) where she performed, perched on a horizontal platform, for a small audience of very, very avid opera lovers or Sky Arts employees. I'm gonna be sick. **Implications** - One of the most effective ways a company can draw attention to its brand is by investing in an [elaborate and dangerous publicity stunt](https://www.trendhunter.com/trends/road-to-radiance). By showing a willingness to eschew traditional advertising means, the company attracts consumers with an eye for the unconventional and absurd. The company also earns free marketing points due to a short burst of intense media coverage. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Elaborate Publicity Stunts:** Companies can attract consumers with unconventional and absurd stunts, earning free marketing points and intense media coverage. - **Discounted Ticket Promotions:** Offering discounted tickets can be an effective way to promote a brand or event, attracting consumers who are looking for a good deal. - **Vertical Performance:** Performing in unusual and high-risk locations can create a memorable experience for audiences and generate buzz for a performance or event. ### Sectors Adopting This - **Entertainment:** Using elaborate publicity stunts and discounted ticket promotions can help entertainment companies attract a wider audience and increase ticket sales. - **Advertising and Marketing:** Creating and executing elaborate publicity stunts can be an innovative way for advertising and marketing agencies to help their clients gain attention and generate buzz. - **Events and Experiences:** Vertical performances in unique locations can provide memorable experiences for event attendees, making them more likely to attend future events or recommend them to others. ## Related on Trend Hunter - [High Wire City Stunts](https://www.trendhunter.com/trends/philippe-petit.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Opera VR Rollercoasters](https://www.trendhunter.com/trends/eurosat-coastiality-the-phantom-of-the-opera.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Opera House Vacation Rentals](https://www.trendhunter.com/trends/the-phantom-of-the-opera-airbnb.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Heritage Tower Suspensions](https://www.trendhunter.com/trends/50-fenchurch-street-project.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md)