# Stunning Fashion Editorial Locations A Kind of Guise Takes to Everest for Its FW 2018 Lookbook By Kalin Ned | Published 2018-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stunning-fashion-editorial References: [highsnobiety](https://www.highsnobiety.com/p/a-kind-of-guise-fw18-collection-lookbook/#slide-7) & [akindofguise](https://akindofguise.com/product-category/aw18/) A Kind of Guise releases an absolutely stunning fashion editorial for its upcoming Fall/Winter 2018 collection that successfully exemplifies the label's chic cozy offerings on the backdrop of Mount Everest. From the puffy knee-length coat that comes in cheerful yellow to the semi-formal checkered blazer, the latest capsule mixes a variety of styles. Consumer attention is not captured only by virtue of sleek and elegant menswear silhouettes, however. The cuts and fashion-forward staples are boldly brought to the forefront thanks to the Himalayan environment. A Kind of Guise's stunning fashion editorial taps into one of the most romanticized places in the world, striking a correlation between its Fall/Winter 2018 collection and the mountainous landscape. This makes for a delightful experience. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Mountain-inspired Fashion:** Exploring the intersection of fashion and natural landscapes can provide unique and visually striking opportunities for designers. - **Editorial Travel Photography:** Fashion brands can leverage exotic locations and unexpected backdrops for their lookbooks to capture consumer attention and create a memorable brand image. - **Nature-inspired Capsule Collections:** Designers can draw inspiration from the beauty and elements of nature to create cohesive and visually captivating fashion collections. ### Sectors Adopting This - **Fashion:** Fashion industry professionals can explore new ways to integrate natural landscapes into their marketing strategies and product presentations. - **Photography:** Photographers and creative agencies specializing in editorial shoots can offer their expertise in capturing stunning fashion imagery in unique locations. - **Outdoor Gear:** Outdoor gear companies can collaborate with fashion brands to create functional yet stylish apparel suitable for nature-inspired fashion shoots. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Alpine Winter Tech Fashion](https://www.trendhunter.com/trends/a-geography-of-time.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md)