# Deceivingly Outrageous Cakes BethAnn Goldberg Uses Her Skills From NASA to Create Stunning Cakes By Janelle Savel | Published 2014-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stunning-cakes References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/mind-boggling-cakes-by-studio-cake) & [studiocake](http://www.studiocake.com/) BethAnn Goldberg is a former [NASA](https://www.trendhunter.com/trends/artemis-moon-doughnut) engineer who creates fascinating and stunning cakes. Her cakes are inspired from any vision that she can think of, and range from [over-the-top mile high deli sandwiches](https://www.trendhunter.com/trends/nightingale-ice-cream-sandwiches) to lifelike sewing machines and turntables. Her work is so beautiful and intricate that one may feel guilty about eating it. These [gorgeous cakes are custom ordered](https://www.trendhunter.com/trends/special-occasion-cakes) from her bakery in Menlo Park, California. Goldberg uses her experience from NASA and engineering to construct these brilliant pieces of art. If you want to get people talking at your next event, these cakes will have people enthralled and mesmerized. Once all the photo-ops are complete and everyone is gathered, then you can dig into the fluffy, rich center and enjoy these delectable masterpieces. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Custom Cakes:** The trend of custom cakes is on the rise and creating intricate cakes that reflect a variety of themes and interest is a disruptive innovation opportunity for the baking industry. - **Edible Art:** Creating edible art is a new trend in the baking industry, where cake designers can satisfy the desire for creative expression and the love for sweet treats all in one, presenting a disruptive innovation opportunity for food artists and decorators. - **Sensory-based Marketing:** Sensory-based marketing, which takes into consideration the artistry and aesthetic of cakes, could be a potential disruptive innovation opportunity for the marketing industry in the food sector. ### Sectors Adopting This - **Baking:** The baking industry can capitalize on using engineering principles, such as structural integrity, to create custom cakes that are both artful and delicious. - **Catering and Event Planning:** Event planning and catering industries can disrupt the market by incorporating cakes that are custom-made to reflect clients' interests and themes, creating extraordinary culinary experiences that capture attendees' attention. - **Marketing:** Food marketing companies can leverage the trend of edible art and sensory-based marketing to attract customers and create brand awareness, presenting disruptive innovation opportunities in the food industry. ## Related on Trend Hunter - [Playful Space-Themed Desserts](https://www.trendhunter.com/trends/spacethemed-dessert.md) - [Stunning Celebratory Custom Cakes](https://www.trendhunter.com/trends/custom-cake.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Elegant Cake Kits](https://www.trendhunter.com/trends/flourless-dark-chocolate.md) - [Balloon Dog Cakes](https://www.trendhunter.com/trends/balloon-dog-cake.md) - [AI-Powered Bakery Pop-Ups](https://www.trendhunter.com/trends/betty-crocker-dream-bake-studio.md) - [Playful Kid-Friendly Baking Kits](https://www.trendhunter.com/trends/edible-stickers.md) - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Robotic Wedding Cakes](https://www.trendhunter.com/trends/robocake.md)