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# Activism Through Aerial Photography
360Â° BULGARIA

By BrainPicker | Published 2008-05-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/stunning-aerial-photography-as-environmental-activism
References: [stickandmove](http://www.stickandmove.com/brainpickings/index.php/2008/05/23/birdseye-visionaire) & [stickandmove](http://www.stickandmove.com/brainpickings/index.php/2008/05/29/layman-voyeurism/)

In the midst of the green fad, when social statements go after instant shock value more often than not, it's refreshing to see a truly [inspired project](http://www.stickandmove.com/brainpickings/index.php/2008/05/23/birdseye-visionaire)meticulously planned and brilliantly executed, loaded with insight and creative merit. [**360° BULGARIA**](http://edno.bg/360_en), the latest exhibition by Bulgarian photographer Alexander "Sasho" Ivanov, is the culmination of an 8-year-long project involving a camera, a paraglider, and a powerful environmental conscience.

The breathtaking collection of [aerial photographs](https://www.trendhunter.com/trends/all-within-the-detour), shot from the wing of a paraglider, aims to awaken our [emotional connection to the environment](https://www.trendhunter.com/trends/reconnect-with-nature) and remind us just what it is we're losing as we continue to squander our planet.

The 58-year-old photographer's inspiration is incredibly raw and moving:

*"I was born here. I grew up here, together with the grasses, the stones, the trees, the rivers and the winds. They taught me who I am, they showed me how to see, hear and feel, but most importantly â€“ what it means to love and be free. This nature is a part of me, a part of my memory of myself."*

Besides the pure aesthetic indulgence, the exhibition gives us a sense of our own smallness -- a subtle yet incredibly powerful way to remind us of the fundamental greatness of the Earth.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 54% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Aerial Environmental Activism:** Aerial photography and videography utilized for environmental activism and awareness.
- **360-degree Photography:** Photography utilizing 360-degree technology for immersive experiences and unique perspectives.
- **Environmental Emotional Connection:** Utilizing emotional connection to nature and the environment for activism and preservation.

### Industries Being Reshaped

- **Photography:** Innovative aerial and immersive photography practices for environmental and social activism purposes.
- **Environmental Conservation:** Incorporating emotional connection and creative perspectives into environmental conservation efforts.
- **Art and Exhibitions:** Creative exhibitions and installations aimed at raising awareness and inspiring action for environmental causes.

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