# Compartmental Brew Branding Stumptown Coffee Roasters Puts a Pocket in its Packaging By Summer Luu | Published 2011-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stumptown-coffee-roasters References: [lovelypackage](http://lovelypackage.com/stumptown/) & [omfgco](http://www.omfgco.com/stumptown/packaging/) Founder Duane Sorensen of [Stumptown Coffee Roasters](https://www.trendhunter.com/trends/floral-forward-coffee) got bored of the [coffee bags packaging](https://www.trendhunter.com/trends/happy-products). After almost a decade of stickered labels, it was decided that there needed to be a new way of branding the beans. The new design has an added slit in the front containing an informational card about growers, farms, flavors and more. These color-coded cards reveal different regions, descriptions and certifications. The [new Stumptown Coffee Roasters packaging](https://www.trendhunter.com/trends/modernized-coffees) is certainly a nifty, new way to market caffeine creatively. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Creative Packaging:** Opportunity for brands to innovate and differentiate through unique packaging designs. - **Transparent Information:** Trend towards providing consumers with detailed information about product origins and certifications. - **Interactive Branding:** Utilizing interactive elements on packaging to engage consumers and tell a brand story. ### Where This Applies - **Coffee:** Coffee brands can leverage creative packaging to stand out in a competitive market. - **Food and Beverage:** Brands in the food and beverage industry can adopt transparent information on packaging to build trust with consumers. - **Design and Marketing:** Demand for interactive branding in packaging creates opportunities for design and marketing agencies to offer innovative solutions. ## Related on Trend Hunter - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Single-Serve Coffee Bag Systems](https://www.trendhunter.com/trends/singleserve-coffee-bag.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Aluminum Coffee Packages](https://www.trendhunter.com/trends/zeitgeist-coffee-factory.md)