# Woodland Jewelry The Stump Ring by Digby & Iona Stars in Its Own Video By Shelby Lee Walsh | Published 2010-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stump-ring References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/digby__iona_stump_ring) & [digbyandiona](http://www.digbyandiona.com/store/show/STR) Most pieces of jewelry don't get to star in their own video on [YouTube](https://www.trendhunter.com/trends/dialogue), but the Stump Ring does. Seen in the above clip, the Digby & Inoa ring shines in all of its [sterling silver glory](https://www.trendhunter.com/trends/organicinspired-jewelry) in a video created by Mac Premo. As if the Stump Ring couldn't get any better, it also comes in a version (just in time for Valentine's Day) that can be customized to include two sets of initials surrounded by a heart on its faux wooden fasade. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Video Jewelry Marketing:** There is a growing trend of creating marketing videos specifically for showcasing jewelry products, allowing customers to see the product in action. - **Customizable Jewelry:** The demand for customizable jewelry pieces, such as rings with personalized engravings, is increasing, providing opportunities for brands to offer unique and personalized options to their customers. - **Faux Wood Accessories:** The use of faux wood in jewelry and accessories is gaining popularity, providing a sustainable and affordable alternative to genuine wood products. ### Industries Being Reshaped - **Jewelry Retail:** Jewelry retailers can utilize video marketing strategies to showcase their products and enhance their online presence, attracting a wider audience. - **Personalized Gifts:** The customizable jewelry trend presents an opportunity for the gift industry to offer unique and sentimental gift options personalized with engravings and initials. - **Sustainable Fashion:** The use of faux wood materials in jewelry aligns with the growing demand for sustainable fashion and eco-friendly accessories, creating opportunities for brands to cater to environmentally-conscious consumers. ## Related on Trend Hunter - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Dynamic Bold Statement Jewelry](https://www.trendhunter.com/trends/chiyu.md) - [Unique Wedding Bands](https://www.trendhunter.com/trends/unique-wedding-bands.md) - [Personalized Wedding Bands](https://www.trendhunter.com/trends/personalized-wedding-bands.md) - [Modern Jewelry Websites](https://www.trendhunter.com/trends/foliums.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Colored Gemstones Jewelry Lines](https://www.trendhunter.com/trends/boom-by-daniele.md) - [Customizable Ring Print Kits](https://www.trendhunter.com/trends/signet-print-kit.md) - [Timeless Mocha-Mousse-Inspired Rings](https://www.trendhunter.com/trends/cove-fine-jewelry.md)