# Stuffed Pretzel Snacks Hot Pockets' Stuffed Pretzels are Offered in a Piquant Jalapeño Flavor By Laura McQuarrie | Published 2018-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stuffed-pretzels References: [bakingbusiness](http://www.bakingbusiness.com/Multimedia/Slideshows/2018/2/Whats-new-in-food-021418/Nestle.aspx?TipID=4) & [hotpockets](https://www.hotpockets.com/products/) Hot Pockets recently launched a new kind of stuffed pretzel snack in a Cheesy Jalapeño Pretzel Stick flavor. The bite-sized handheld snacks come in at 120 calories per piece, featuring pretzel dough that is loaded with with [spicy jalapeños](https://www.trendhunter.com/trends/buffalo-seasoned-pretzel-twists) and red bell peppers, as well as onions and 100% real cheese, including cheddar and reduced fat mozzarella. As pretzels are seen by consumers as light and lower in fat as compared to many other salty snacks, these [pretzel bites](https://www.trendhunter.com/trends/hot-box-pretzels) will appeal to those who are looking for a sensible snack option that's altogether cheesy, spicy and salty. The handheld format of these [pretzel sandwich snacks](https://www.trendhunter.com/trends/pbj-berry-pretzel-nuggets) also appeals to those who are seeking out calorie-controlled eats that can conveniently be packed into lunches or taken as on-the-go snacks. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Handheld Snack Trend:** Products that allow consumers to eat on-the-go in a convenient, mess-free format are in high demand. - **Sensible Snack Trend:** Snacks that are lower in calories and fat, without sacrificing flavor or satisfaction, are becoming increasingly popular. - **Spicy Flavor Trend:** There is a growing demand for foods with bold, spicy flavors that add excitement to the snacking experience. ### Who This Affects Most - **Snack Food Industry:** The snack food industry can explore new product lines that offer convenient, sensible and flavorful snacking options like stuffed pretzel snacks. - **Convenience Store Industry:** Convenience stores can heighten their snack offerings with stuffed pretzel snacks and boost sales with the handheld, calorie-controlled snacks that can be picked up on-the-go. - **Food Retail Industry:** Food retailers can jump on the trend of lower-calorie snacks with spicy, flavor-packed snacks that cater to consumers' increasing demand for healthy snacks. ## Related on Trend Hunter - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Piquant Pretzel Snacks](https://www.trendhunter.com/trends/snyders-of-hanover-pretzel-pieces.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Dippable Pretzel Pizza Rolls](https://www.trendhunter.com/trends/cheesy-pizza-pretzel-bites.md) - [Cheese Puff-Dusted Pretzels](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Spiced Mozzarella Snack Bites](https://www.trendhunter.com/trends/mozzarella-stickz.md) - [Pizza-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/filled-pretzel-nuggets.md) - [Zesty Knotted Dough Snacks](https://www.trendhunter.com/trends/jalapeo-notknots.md)