# Realized Imaginary Friend Toys AMV BBDO Turns Children's Drawings into Stuffed Playthings By M | Published 2016-02-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/stuffed-plaything References: [fubiz.net](http://www.fubiz.net/en/2016/02/11/turning-childrend-imaginary-friends-into-real-life-toys/?utm_source=feedly&utm_medium=webfeeds) & [amvbbdo](http://www.amvbbdo.com/) Creative agency AMV BBDO recently teamed up with several artists to bring to life [children's drawings](https://www.trendhunter.com/trends/crazart) of their imaginary friends to transform the illustrations into [three dimensional stuffed playthings](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys). The end results stay true to the designs and visions of the kids that are then photographed alongside their creatives by photographer Rankin. The images capture the innocence of childhood imagination and how young minds view the world. The project begins with a series of children that share drawings of what their imaginary friends look like that range from animals to dinosaurs and magical beings. The artists bring the drawing to life capturing the illustrative style of the child and simply focus on rendering the image three dimensional. The end works feature a whimsical lion with purple beard and pink-skinned girls with three eyes. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Imaginative Play Toys:** Creating three dimensional toys based on children's drawings of imaginary friends provides an opportunity for toy companies to produce unique and personalized playthings that cater to a child's imagination. - **Child-inspired Products:** The idea of turning children's drawings into real-life products opens up opportunities in various industries, such as home decor, fashion, and stationary, allowing designers to tap into youthful creativity and bring a touch of innocence to their products. - **Personalization and Customization:** By using children's drawings to create unique and personalized products, businesses can tap into the growing trend towards customization and offer customers an opportunity to create one-of-a-kind items that reflect their individuality. ### Where This Applies - **Toy:** The toy industry can benefit from this trend by producing personalized and unique toys that cater to a child's imagination and creativity. - **Home Decor:** Home decor designers can use children's drawings as inspiration to create whimsical and playful products that bring a touch of childhood imagination to any home. - **Stationary:** Stationary companies can use this trend to create customized stationary featuring children's drawings, providing customers with a unique and personalized writing experience. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Interactive Holographic Companions](https://www.trendhunter.com/trends/imagix.md) - [GenAI Storybook Illustrators](https://www.trendhunter.com/trends/storybooks-illustrator.md) - [Unique Children's Anime Figures](https://www.trendhunter.com/trends/little-you-3d.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md) - [Transformative AI Art](https://www.trendhunter.com/trends/drawings-alive.md) - [Child-Friendly AI Doodles](https://www.trendhunter.com/trends/childs-doodles.md)