# Blog Book Deals Stuff White People Like By Marissa Brassfield | Published 2008-09-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stuff-white-people-like-book References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jspjsessionid=DC0E53AB0AAD49B970287A66696171F0.app11-node3?itemdescription=true&itemCount=60&startValue=1&selectedProductColor;=&sortby;=&id=15332380&parentid=A_FURN_WHATSNEW&sortProperties;=&n;) & [stuffwhitepeoplelike](http://stuffwhitepeoplelike.com/) Nothing makes members of the 'traditional' print media more angry than when a blogger gets a book deal, so when Christian Lander's *Stuff White People Like* turned from a tongue-in-cheek blog to an actual book--published by [Random House](https://www.trendhunter.com/trends/the-book-of-money), no less--I had to snag a copy. If you haven't checked out the blog, its title might sound a bit provocative. The site, however, is meant to approach the sillier aspects of pop culture from a non-hatred point of view in list format. Its entries are done in list format, and include things like "Appearing to enjoy classical music," "[Facebook](https://www.trendhunter.com/trends/rival-peak)," and "Unpaid Internships." Since its inception, the site has gotten 43.5 million hits and has inspired a number of spinoffs--Stuff Brown People Like, Stuff Educated Black People Like, Stuff Gay Parents Like, and Lander's favorite and mine, White Stuff People Like. Lander is currently on a [book tour](https://www.trendhunter.com/trends/book-bar-toronto) to promote *Stuff White People Like*. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 23% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Blogger Book Deals:** Capitalizing on the popularity of successful blogs by turning them into published books, presenting disruptive innovation opportunities for traditional print media to adapt and collaborate with bloggers. - **Pop Culture Blogging:** Exploring the trend of blogs that focus on analyzing and critiquing various elements of popular culture, enabling new avenues for content creation and audience engagement. - **Satirical List Format:** Utilizing a lighthearted and satirical approach to present information in list format, creating opportunities for entertainment and humor-based content creation across various mediums. ### Where This Applies - **Publishing:** The publishing industry has the opportunity to embrace the digital age and collaborate with successful bloggers to create and promote engaging and profitable books for a wider audience. - **Media and Entertainment:** The media and entertainment industry can leverage the popularity of pop culture blogging and satirical list formats to create engaging and shareable content across multiple platforms. - **Digital Marketing and Social Media:** Digital marketing and social media industries have the chance to collaborate with bloggers and leverage their online presence to reach and engage with target audiences effectively. ## Related on Trend Hunter - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Bestseller Book Subscriptions](https://www.trendhunter.com/trends/literati.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Effortless Online Publishing](https://www.trendhunter.com/trends/writebook.md) - [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md) - [Literary Community Shops](https://www.trendhunter.com/trends/bold-fork-books.md)