# Nerdy Old Spice Parodies The 'Study Like a Scholar, Scholar' Video Encourages Higher Grades By Annie Ho | Published 2010-07-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/study-like-a-scholar-scholar References: [huffingtonpost](http://www.huffingtonpost.com/2010/07/16/old-spice-guy-in-college_n_648935.html) & [youtube](http://www.youtube.com/watch?v=2ArIj236UHs&feature=player_embedded) With every Internet sensation comes a wave of parodies, and the 'New Spice: Study Like a Scholar, Scholar' video takes on the [viral Old Spice Guy ad campaign](https://www.trendhunter.com/trends/old-spice-holidudes) with a nerdy twist. Right on time for [back-to-school season](https://www.trendhunter.com/trends/backtoschool-hygiene)! Essentially, the message of this 'New Spice: Study Like a Scholar, Scholar' video is to [study hard and get good grades](https://www.trendhunter.com/trends/brainrot). Will your grades be higher if you study like this guy? Perhaps. **Implications** - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the 'Study Like a Scholar, Scholar' uses a medium that caters to the younger generation it targets. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **Parody Videos:** As internet sensations occur and viral ad campaigns are created, the opportunity for parody videos arises to incorporate humor and educational messaging. - **Incorporating Pop Culture Elements:** The integration of familiar elements of pop culture into ad campaigns can effectively capture the attention of a younger generation and convey a powerful message. - **Humorous Educational Messaging:** Using humor to convey educational messaging can be an effective way to engage audiences and increase knowledge retention. ### Who This Affects Most - **Advertising:** Incorporating humor and pop culture elements into advertising campaigns can be an effective way to capture audience attention and convey a message. - **Education:** The use of humorous educational messaging has the potential to engage students and increase knowledge retention. - **Entertainment:** Parody videos provide an opportunity for humor and entertainment while also incorporating important messaging. ## Related on Trend Hunter - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)