# Influencer-Focused Esports Deals StudioNow Acquires Bad Moon Talent for Influencer Marketing By Kanesa D | Published 2023-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/studionow References: [esportsinsider](https://esportsinsider.com/2023/03/bad-moon-talent-esports-studionow) & [corp.studionow](https://corp.studionow.com/)  Esports talent agency Bad Moon Talent has been bought by the digital production business StudioNow. The US-based startup StudioNow specializes in creating graphic material. Bad Moon Talent, representing [Team Evolve](https://www.trendhunter.com/trends/team-liquid-3), has notably forged a connection with the sports and esports firm [SPORTFIVE](https://www.trendhunter.com/trends/dulcedo) and mechanical keyboard company [Matrix Keyboards](https://www.trendhunter.com/trends/hurlingham-club). With existing StudioNow employees, customers will now have a single access point to search and work with Bad Moon Talent's roster thanks to the agreement. Bad Moon Talent and StudioNow will prioritize influencer marketing and production infrastructure throughout their partnership. “By presenting more engaging ways to collaborate with creators and brands, we are confident in our ability to generate increased income for digital talent while offering more cost-effective storytelling methods for brands," said Andrew Drake, Co-founder and CEO of Bad Moon Talent. Image Credit: Bad Moon Talent, StudioNow ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Esports Influencer Marketing:** Esports marketing strategies will increasingly include influencer partnerships to increase engagement and reach. - **Consolidation of Esports Talent Agencies:** Consolidation of esports talent agencies will create opportunities for comprehensive influencer marketing and production services. - **One-stop-shop for Esports Influencer Services:** The merging of esports influencer agencies and digital production businesses will allow for a single access point to work with various esports influencers. ### Sectors Adopting This - **Esports:** Esports companies can use influencer marketing strategies to increase engagement and reach with their target market. - **Marketing and Advertising:** Marketing and advertising agencies can partner with esports influencer agencies to offer more comprehensive services to clients. - **Digital Production:** Digital production companies can expand their services to include esports influencer marketing and production infrastructure. ## Related on Trend Hunter - [Esports Influencer Partnerships](https://www.trendhunter.com/trends/dulcedo.md) - [Esports Agency Expansions](https://www.trendhunter.com/trends/ymu-sports.md) - [Creative Gaming Studios](https://www.trendhunter.com/trends/danny-lopez.md) - [Esports Business Collaborations](https://www.trendhunter.com/trends/blast-premier.md) - [Esports Marketing Alliances](https://www.trendhunter.com/trends/sportfive.md) - [Creative Esports Studios](https://www.trendhunter.com/trends/z1mt.md) - [Esports-Backed Media Companies](https://www.trendhunter.com/trends/blackbox-media.md) - [Southeast Asian Esports Partnerships](https://www.trendhunter.com/trends/ampverse.md) - [Campaign-Led Esports Studios](https://www.trendhunter.com/trends/guild-studios.md)