# Magenta Beverage Marketing STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink By Amelia Roblin | Published 2014-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/studioin-new-year-2014-packaging References: [lovelypackage](http://lovelypackage.com/studioin-new-year-2014/) & [studioin.ru](http://studioin.ru/?lang=en) Especially given that [wine bottles](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) are generally dark and neutral colors, STUDIOIN New Year 2014 packaging is sure to stir up some sensation in the beholder. The elegant vessels feature one of the brightest colors you might have ever seen on the liquor store shelf, and the [fuchsia covers every inch](https://www.trendhunter.com/trends/absolute-collection), from tip to base. Designed in-house as a gift for the company's clients, this [special edition bottle](https://www.trendhunter.com/trends/collectible-spirits-bottle) is a celebration of the hard work and the accomplishments of 2013. A big, bold and flashy typeface was chosen to print the numbers representing the previous year; behind this are streaks spreading outwards, reminiscent of fireworks. STUDIOIN New Year 2014 packaging is overflowing with energy and excitement -- great sentiments to pass at the beginning of January. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Bright Packaging:** Opportunity for brands to use bold and vibrant colors in packaging to stand out on the shelves. - **Personalized Gifts:** Opportunity to create special edition products as gifts for clients, adding a personal touch and building customer loyalty. - **Celebratory Design:** Opportunity to incorporate festive elements in design, such as fireworks-inspired streaks, to evoke a sense of celebration and excitement. ### Industries Being Reshaped - **Beverage:** Opportunity for beverage companies to explore unique packaging designs to differentiate their products. - **Design:** Opportunity for design agencies to offer personalized packaging solutions for brands looking to create unique gifts for clients. - **Event Planning:** Opportunity for event planners to incorporate celebratory design elements in branding and event decor. ## Related on Trend Hunter - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)