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# Grassy Roofed Architecture
Studio505 Creates the Phoenix Valley Building in China

By Jamie Danielle Munro | Published 2014-08-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/studio505
References: [designboom](http://www.designboom.com/architecture/studio505-phoenix-valley-wujin-08-18-2014/) & [studio505.au](http://www.studio505.com.au/)

Studio505 has completed the Phoenix Valley building in China, which will serve a number of different purposes. The inside has various facilities, including cinemas, an [art gallery](https://www.trendhunter.com/trends/xiao-feng-art-museum), a place for [live theater](https://www.trendhunter.com/trends/new-bund-performing-arts-centre) and much more.

The architecture firm actually won a bid for the design some time ago, and now it's finally come to fruition. Overall the building is quite irregular in shape, with roof sections covered in grass and sloping down. Moreover it's substantial in size, and considering how much is offered inside this makes perfect sense. It would be hard to enter the cultural hub and not find something to keep you entertained for the day. Courtyard areas are also featured in the center part of the structure, allowing people to get out for some fresh air too.

Photo Credits: [designboom](http://www.designboom.com/architecture/studio505-phoenix-valley-wujin-08-18-2014/), [studio505.au](http://www.studio505.com.au/)

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 16% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What Makes This Trend Stand Out

- **Grassy Roofed Architecture:** Disruptive innovation opportunity: There is a growing trend of incorporating green spaces in architectural designs, offering environmental benefits and improving the overall aesthetic appeal.
- **Multi-purpose Buildings:** Disruptive innovation opportunity: Designing buildings that can serve multiple functions allows for more efficient use of space and provides a convenient one-stop destination for various activities.
- **Integration of Courtyard Areas:** Disruptive innovation opportunity: Including courtyard areas within architectural structures creates opportunities for outdoor interaction and relaxation, enhancing the overall experience for occupants.

### Sectors Adopting This

- **Architecture and Design:** Disruptive innovation opportunity: Architects and designers can explore innovative techniques and materials to create eco-friendly and versatile buildings.
- **Entertainment and Cultural:** Disruptive innovation opportunity: Developers can adapt the concept of multi-purpose buildings to create unique entertainment and cultural hubs that cater to diverse interests and preferences.
- **Landscaping and Outdoor Design:** Disruptive innovation opportunity: Professionals in the landscaping industry can explore new ways to integrate green spaces and courtyard areas, enhancing the aesthetics and functionality of architectural designs.

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