# Paper Mache Studios Studio Toogood for Cherevichkiotvichki is Comprised of Texturized Plaster By Erin Fox | Published 2012-11-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/studio-toogood-for-cherevichkiotvichki References: [trendland](http://trendland.com/studio-toogood-for-cherevichkiotvichki-ss-2013/) & [studiotoogood](http://www.studiotoogood.com/) London-based creative atelier [Studio Toogood](https://www.trendhunter.com/trends/estilio) for Cherevichkiotvichki showcases the latest work of Cherevichkiotvichki's Spring 2013 collection. Studio owner Fay Toogood brands concepts to suit the ideology of her work place and consistently updates the studio to reflect the needs of her high-end clientele. The newest attraction to hit the atmosphere of Studio Toogood is REACT, an [installation from shoe-orientated brand](https://www.trendhunter.com/trends/soft-world-sharp-edges). The brand used the space to display its work for a Paris Fashion Week Spring 2013 presentation. Cherevichkiotvichki founder Victoria Andrejeva styled the look of the studio with [texturized furniture, plaster work](https://www.trendhunter.com/trends/acne-studios-flagship-stores) to create an abandoned looking room. The room features an extravagant amount of paper mache work, texturized surroundings and white walls to make the artwork of the shoes pop against the studio's walls. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Disruptive innovation opportunity: Develop eco-friendly materials and production processes for high-end fashion brands. - **Artistic Installations:** Disruptive innovation opportunity: Combine art and branding by creating immersive experiences in retail spaces. - **Customized Interiors:** Disruptive innovation opportunity: Design personalized spaces that reflect the unique needs and preferences of high-end clientele. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporate avant-garde designs and unconventional materials into high-end fashion brands. - **Art:** Disruptive innovation opportunity: Collaborate with artists to create unique installations that enhance brand experiences. - **Interior Design:** Disruptive innovation opportunity: Use innovative techniques and materials to create customized and experiential interiors for luxury spaces. ## Related on Trend Hunter - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Oversized Pupper Fashion Installations](https://www.trendhunter.com/trends/giant-puppets.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Office-Themed Metallic Installations](https://www.trendhunter.com/trends/frankie-shop.md) - [Artful British Craftsmanship Capsules](https://www.trendhunter.com/trends/assemblage-7-lost-and-found-ii.md) - [Exhibition Collaborative Furniture Designs](https://www.trendhunter.com/trends/cosmic-collection.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md)