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# Ethereal Plaza Colonnades
Studio Seilern Architects Used Three Colonnades Around the Gouna Plaza

By Elena Rahman | Published 2022-03-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/studio-seilern-architects
References: [dezeen](https://www.dezeen.com/2022/03/08/studio-seilern-architects-egypt-gouna-festival-plaza/) & [studioseilern](http://www.studioseilern.com/11111/)

[Studio Seilern Architects](https://www.trendhunter.com/trends/boksto-6) is a London-based firm. The creative minds at Seilern enclosed the Gouna Festival Plaza in the Red Sea resort of El Gouna, Egypt, with a trio of colonnades, giving off an ethereal appearance. The larger-than-life structures are built within an artificial lagoon.

The plaza marks the first stage of the Gouna Conference and Culture Centre, designed as a landmark [cultural destination](https://www.trendhunter.com/trends/tselinny-center) for the resort town. The culture venue in Gouna aims to unify the town in a strong urban gesture. According to Christina Seilern, the principal of Studio Seilern Architects, the colonnades give the area "a new point of focus with a captivating cultural venue." Studio Seilern Architects continues its partnership with the resort owners in an agreement to bu7ild a [600-seat concert hall and conference center](https://www.trendhunter.com/trends/centre-de-congrs) in the coming years.

Image Credit: Studio Seilern Architects

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 41% | Activity: 2% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### Why This Trend Is Growing

- **Enclosed Colonades:** Designing commercial and cultural spaces with enclosed colonades can create an ethereal and captivating atmosphere.
- **Landmark Cultural Destinations:** Developing landmark cultural destinations can unify towns and create strong urban gestures.
- **Partnerships for Cultural Venues:** Forming partnerships with resort owners can lead to the creation of unique and captivating cultural venues.

### Industries Being Reshaped

- **Architecture and Design:** Architecture and design firms can explore new and innovative ways to create captivating structures that leave a lasting impression.
- **Tourism and Hospitality:** The tourism and hospitality industry can invest in developing landmark cultural destinations to attract visitors and enhance guest experiences.
- **Conference and Event Planning:** Conference and event planning companies can partner with architects and design firms to create unique and captivating spaces for their clients.

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