# Concealed Modern Barrel Stores Studio Nine Architects Conceals a Store Under a Visitor Center By Amy Duong | Published 2025-02-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/studio-nine-architects References: [dezeen](https://www.dezeen.com/2025/02/19/studio-nine-architects-coopers-brewery-visitor-centre/) & [studionine.net.au](https://studionine.net.au/)  Local design firm [Studio Nine Architects](https://www.trendhunter.com/trends/bar-far) has just showcased a look at a visitor center and small brewery in Adelaide for Coopers, an Australian beer company. This is created in conjunction with architecture firm [Studio Gram](https://www.trendhunter.com/trends/gilder-center). On the site there is a concrete building in a circular form with a restaurant, tasting room, bar, museum, outdoor plaza, and more -- but the notable feature is its underground storage for the barrels. Co-founder of the studio, Graham Charbonneau explained to [Dezeen](https://www.trendhunter.com/trends/cooper-house), "The raw functionality of an industrial facility meets the refinement of an immersive visitor experience. The design embraces the inherent honesty of industrial materials: concrete, stainless steel and exposed structural elements speak to the precision and technicality of brewing. The industrial elements are softened by tactile surfaces – timber that patinas over time, leather that bears the imprint of use, and inlaid masonry tiles that lend a quiet permanence." Image Credit: Timothy Kaye ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 17% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Underground Storage Solutions:** Incorporating subterranean storage capabilities presents a shift towards optimizing space and enhancing the overall aesthetic of industrial facilities. - **Industrial Aesthetic Integration:** The seamless blend of industrial and refined design elements offers a unique opportunity to create immersive and visually engaging environments. - **Visitor Experience Optimization:** Enhancing the visitor journey through thoughtful architectural design can elevate brand perception and consumer engagement. ### Sectors Adopting This - **Architecture and Design:** Innovative architectural concepts that blend functionality with immersive experiences are reshaping how spaces are conceptualized and utilized. - **Brewing and Distilling:** The brewing industry benefits from integrating modern design principles that emphasize both aesthetic appeal and operational efficiency. - **Tourism and Hospitality:** Merging industrial functionality with inviting visitor experiences creates new opportunities for attracting tourists and enhancing destination appeal. ## Related on Trend Hunter - [Grocery Store-Converted Breweries](https://www.trendhunter.com/trends/dassai-brewery.md) - [Galvanized Beer Hall Facades](https://www.trendhunter.com/trends/camden-town-brewery-1.md) - [Self-Designed Levelled Homes](https://www.trendhunter.com/trends/cooper-house.md) - [Historic Mill-Transformed Vineyards](https://www.trendhunter.com/trends/wine-storehouse.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Shed-Like Storage Facilities](https://www.trendhunter.com/trends/powerhouse-castle-hill.md) - [Landscape-Concealed Cultural Centers](https://www.trendhunter.com/trends/chaohu-natural-and-cultural-centre.md) - [Whiskey Barrel-Decorated Bars](https://www.trendhunter.com/trends/laizhou-bar.md) - [Barn-Turned Pottery Studios](https://www.trendhunter.com/trends/underwing-workshop.md)