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# Personalized Luxury Vacations
Studio Mk27 Invites Guests to Do Whatever They Please

By Francesca Mercurio | Published 2021-08-16 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/studio-mk27-1
References: [archdaily](https://www.archdaily.com/966794/patina-maldives-hotel-studio-mk27-plus-renata-furlanetto?ad_medium=gallery) & [studiomk27.br](https://studiomk27.com.br/)

Studio MK27 has designed a new hotel located in the Maldives.

This new design attempts to create an atmosphere that welcomes guests to do whatever they please - dream, live, sleep, swim. Studio MK27 designed the suites with a sense of the temporary and the radical - the room is completed with [five-star amenities](https://www.trendhunter.com/trends/riviera-maya-edition) that invite guests to embrace a temporary taste of luxury. In addition, the resort's design attempts to amplify the natural landscape, and Studio MK27 made a conscious effort never to obstruct the horizon views.

The hotel consists of a series of separate structures connected through a built path made of wood. To the left of the path houses the villas and main building, and to the right of the path houses the [spa and common areas](https://www.trendhunter.com/trends/luxury-wellbeing-series-2025). The natural and curated landscape helps nestle the resort into its own private oasis.

Image Credit: Georg Roske

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 81% | Activity: 52% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Temporary Luxury:** An opportunity to create hotels that offer guests a taste of luxury, without commitment, could be a potential disruptive innovation in the hospitality industry.
- **Personalized Experience:** Designing hotels that provide guests with an atmosphere that encourages guests to fulfill their personal desires could be a unique selling point and disruptive innovation in the hospitality industry.
- **Nature-centric Design:** Integrating the natural landscape into hotel designs in a way that amplifies the surroundings and makes conscious efforts not to obstruct views, could be a potential disruptive innovation for hotels in eco-tourism and sustainable tourism.

### Where This Applies

- **Hospitality:** The temporary luxury trend could disrupt the traditional concept of luxury hotels and open up opportunities for more targeted and varied offerings for hospitality businesses.
- **Wellness and Spa:** The nature-centric design trend could disrupt the traditional spa experience by offering guests a more relaxing and rejuvenating experience by incorporating natural surroundings.
- **Eco-tourism and Sustainable Tourism:** The nature-centric design trend could also disrupt the traditional concept of hotels by creating sustainable and eco-friendly tourism experiences that have a low impact on the environment but still offer luxury amenities.

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