# Airborne Sportswear Catalogs The Studio Laend Phuengkit Spring/Summer 2013 Lookbook is Eclectic By Jana Pijak | Published 2012-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/studio-laend-phuengkit References: [designscene.net](http://www.designscene.net/2012/11/laend-phuengkit-spring-summer-2013-menswear.html) & [laendphuengkit](http://www.laendphuengkit.com) The Studio Laend Phuengkit Spring/Summer 2013 menswear collection is showcased in a bold new catalog. The striking advertorial spread features model Robert who is captured by the lens of photographer Daniel J. Matousek. Robert is outfitted by the label's designer who dresses him in the brand's edgy and eclectic sportswear ensembles. Mixing an [athletic inspiration](https://www.trendhunter.com/trends/entire-studios-x-adidas) with forward-thinking design details, this menswear collection is both [edgy and avant-garde](https://www.trendhunter.com/trends/day-3-capsule-2). From exaggerated proportions to unconventional silhouettes, Robert pulls off unique looks while leaping into the air. Whether soaring high or holding dynamic poses mid-flight, the model is effortlessly cool in the label's one-of-a-kind pieces. The Studio Laend Phuengkit Spring/Summer 2013 catalog is fresh and modern. Defying tradition, this menswear line is designed with the daring and fearless fashion lover in mind. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Bold Advertorial Spreads:** The use of striking and unconventional advertorial spreads in catalogs presents an opportunity for businesses to create visually captivating marketing materials. - **Eclectic Sportswear Ensembles:** The combination of athletic inspiration and forward-thinking design details in sportswear ensembles opens up opportunities for brands to create unique and edgy collections. - **Daring and Fearless Fashion:** The rise in demand for daring and fearless fashion offers businesses a chance to cater to the adventurous and unconventional preferences of fashion enthusiasts. ### Who This Affects Most - **Fashion Catalogs:** The use of bold advertorial spreads in catalogs provides a disruptive innovation opportunity for the fashion industry to create visually captivating and unique marketing materials. - **Sportswear Design:** The trend of eclectic sportswear ensembles presents a disruptive innovation opportunity for the sportswear design industry to create collections that combine athletic inspiration with forward-thinking design details. - **Fashion Retail:** The demand for daring and fearless fashion opens up a disruptive innovation opportunity for the fashion retail industry to curate and offer unique and unconventional fashion pieces to cater to fashion enthusiasts with adventurous preferences. ## Related on Trend Hunter - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md)