# Secret Garden Shoe Shops Studio Ginger Designs Wittner Store in Melbourne By Katherinev123 | Published 2011-12-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/studio-ginger References: [retaildesignblog.net](http://retaildesignblog.net/2011/12/30/wittner-shoe-store-by-studio-ginger-chadstone/) & [activatedspace.blogspot](http://activatedspace.blogspot.com/2010_06_01_archive.html) Offering a sleek, contemporary interior design with a green twist, the Wittner store by [Studio Ginger](https://www.trendhunter.com/trends/hedge-and-arbour-house) is a place where shoe fanatics can get both high-end footwear and an ethereal shopping experience. The most prominent design detail of the space is a vertical garden that beckons shoppers at the Chadstone shopping center in Melbourne, Australia, to enter. Studio Ginger enlisted Fytogreen, specialists in vertical gardens and green facades, to create this stunning wall that provides the feeling of being in 'The [Secret Garden](https://www.trendhunter.com/trends/secret-garden-2),' as Activated Space describes. The garden wall also offers interesting contrast against the rest of the store's sleek and modern interior, which [Studio Green](https://www.trendhunter.com/trends/estilio) has infused with black acrylic shelves, glossy tiles and haute quilted walls to bring attention to the boutique's luxury footwear. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Green Retail Spaces:** Creating retail spaces infused with nature elements such as vertical gardens, which offer an ethereal shopping experience. - **Luxury Shoe Boutiques:** Adopting sleek and modern interior designs, with elements such as black acrylic shelves and haute quilted walls, which draw attention to high-end footwear. - **Vertical Gardens for Interior Design:** Incorporating vertical gardens and green facades into interior design for a stunning, unique and immersive experience. ### Who This Affects Most - **Retail Industry:** Retailers could consider redesigning their spaces to create beautiful and immersive experiences by incorporating vertical gardens and sleek modern design, as an innovative means of drawing customers and sales. - **Interior Design Industry:** Interior designers could add value to their services by exploring incorporating vertical gardens and green facades into their designs, as an innovative way of adding natural touches and creating stunning spaces for clients. - **Urban Landscaping Industry:** This industry could explore vertical gardens as an innovative way to rethink urban landscapes, and create beautiful spaces that blend nature and design. ## Related on Trend Hunter - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Lush Garden-Focused Melbourne Homes](https://www.trendhunter.com/trends/gardeners-house-1.md) - [Draped Plant-Design Shopping Centers](https://www.trendhunter.com/trends/calwer-passage.md) - [Light-Filled City Center Gardens](https://www.trendhunter.com/trends/secret-garden-2.md) - [Tranquil Plant-Filled Offices](https://www.trendhunter.com/trends/wyer-co.md) - [Plant-Centric Dynamic Office Spaces](https://www.trendhunter.com/trends/garden-of-edyn.md) - [Garden-Connecting Melbourne Homes](https://www.trendhunter.com/trends/splinter-society.md) - [Footwear Retail Stores](https://www.trendhunter.com/trends/el-departamento.md) - [Garden-Focused Victorian Terrace House](https://www.trendhunter.com/trends/helvetia.md)