# Taste-Improving Crystals Still by Studio Formafantasma Uses Engraved Patterns to Purify Water By Alyson Wyers | Published 2014-11-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/studio-formafantasma References: [psfk](http://www.psfk.com/2014/10/sutdio-formafantasma-crystal-collection-purification.html) & [formafantasma](http://www.formafantasma.com/still) If you hate the taste of tap water, [Studio Formafantasma](https://www.trendhunter.com/trends/missaglia-tiles) has your back. Their collection of engraved crystals are combined with copper and activated charcoal to make the [tap water taste better](https://www.trendhunter.com/trends/qure). Called Still, the Studio Formafantasma collection consists of two differently patterned engravings. One focuses on a "contemporary microscopic view of bacteria found in rivers," where as the other is a formerly held representation of oceanic organisms from the 1800s. Created in collaboration with Viennese firm J & L Lobmeyr, Still is essentially a very [fancy water purifier](https://www.trendhunter.com/trends/faucet-filter) decorated with representations of the things you are trying to filter out. The crystal collection was inspired by Oswald Haerdlt's Candy Dish from the year 1925. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 47% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Water-decreasing Crystals:** Using innovative technology like engraved patterns and activated charcoal, there is an opportunity to create more accessible alternatives to bottled water. - **Sustainable Water Filtration:** Sustainability and eco-friendly practices have become increasingly important, and there is a disruptive opportunity to combine purification technology with sustainable materials and design. - **Aesthetically Pleasing Water Purification:** Opportunity exists to create water purifiers that not only provide clean water but also add a stylish and visually appealing aspect to the home. ### Sectors Adopting This - **Kitchenware Industry:** The kitchenware industry can capitalize on the opportunity to create aesthetically pleasing water purifiers as a staple item in the modern kitchen. - **Home Appliances Industry:** Innovative purification technology can be incorporated into home appliances to provide clean water in an efficient manner. - **Sustainable Consumer Goods Industry:** With the increasing demand for eco-friendly products, there is an opportunity for the sustainable consumer goods industry to create water purification products made from sustainable materials. ## Related on Trend Hunter - [Avant-Garde Water Purifiers](https://www.trendhunter.com/trends/oasium.md) - [Designer Water Purifier Faucets](https://www.trendhunter.com/trends/lumos-water-purifier.md) - [Stealthy Water Purifier Concepts](https://www.trendhunter.com/trends/stonewell.md) - [Vibrant Metal Water Purifiers](https://www.trendhunter.com/trends/conecto.md) - [Avant-Garde Water Purifiers](https://www.trendhunter.com/trends/oasium-water-purifier.md) - [Quartz Crystals-Charged Water](https://www.trendhunter.com/trends/palo-santo-water.md) - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md) - [Blocky Water Purifier Concepts](https://www.trendhunter.com/trends/quming-delight.md) - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md)