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# Typographic Classical Music Ads
The Studio Dumbar Posters Show a Modern Side of Orchestral Music

By Trenton Millar | Published 2012-09-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/studio-dumbar-posters
References: [itsnicethat](http://www.itsnicethat.com/articles/studio-dumbar-amsterdam-sinfonietta) & [studiodumbar](http://studiodumbar.com/)

Classical music can seem boring to the modern man, but these Studio Dumbar posters have contemporary flair that brings classical music to the world of today. Made for The Amsterdam Sinfonietta, these [award-winning posters](https://www.trendhunter.com/trends/sen-donnan) utilize [typographic styling](https://www.trendhunter.com/trends/orma-chair) to make posters that are as much art as they are advertisement.

The designers explain that, "[they] created a distinctly modern identity driven by a bold logotype and typographic palette, the implementation of which remains consistent across all communications." Indeed, the posters vary greatly in their design while still maintaining an over-arching theme.

These Studio Dumbar posters do a much better job of enticing me into a [classical music concert](https://www.trendhunter.com/trends/orchestra-park) than a poster of someone playing a violin ever could.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 21% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Contemporary Classical Music Marketing:** Using modern design and typography to make classical music concerts more appealing to a younger audience.
- **Art-centric Advertising:** Blurring the line between art and advertising by creating visually stunning ads that are as appealing as they are informative.
- **Branded Identity Design:** Creating a cohesive and consistent visual identity for an organization that can be utilized across all forms of communication.

### Sectors Adopting This

- **Classical Music:** Creating innovative marketing strategies for orchestras, concert halls, and other classical music organizations to appeal to a wider audience.
- **Graphic Design:** Incorporating new design styles and techniques into advertising campaigns to create visually stunning and attention-grabbing ads.
- **Advertising:** Developing a unique and modern visual identity for brands to stand out in a crowded marketplace.

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