# Pilot-Based Booze Packaging Flight Stories Inspire the Propeller Design Process by Studio Creata By Jamie Danielle Munro | Published 2014-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/studio-creata References: [packageinspiration](http://www.packageinspiration.com/propeller.html/) & [creata.lt](http://creata.lt/) [Studio Creata](https://www.trendhunter.com/trends/grey-goose-bottle) used the idea of flight for inspiration in the design process for the brand Propeller. By using a specific pilot throughout, the agency aimed to have consumers identify with this man, and ultimately be curious about the stories he had from flying around the world. The [collection of spirits](https://www.trendhunter.com/trends/zacapa-rum) is aimed predominantly towards a male demographic, and considering that most pilots these days are still male, this makes sense. Moreover, the idea of becoming a pilot is appealing for many individuals, as it is looked at as a career of power. Aligning these ideals with a booze brand works well here, and Studio Creata did an excellent job in pulling out these hidden meanings. Every inscription and detail on [the packaging is inspired by aviation](https://www.trendhunter.com/trends/skyhigh-spritz), with no element overlooked. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Aviation-inspired Packaging:** Disruptive innovation opportunity: Explore packaging designs that draw inspiration from aviation to create engaging and intriguing experiences for consumers. - **Connecting Brand Narratives:** Disruptive innovation opportunity: Integrate storytelling techniques that foster personal connections between consumers and brands, generating curiosity and engagement. - **Targeting Niche Demographics:** Disruptive innovation opportunity: Identify and cater to specific demographic groups, such as pilots, by crafting products and experiences that align with their interests and aspirations. ### Sectors Adopting This - **Alcohol Packaging:** Disruptive innovation opportunity: Redefine alcohol packaging by incorporating unique themes and narratives that resonate with consumers, going beyond traditional designs. - **Consumer Goods Marketing:** Disruptive innovation opportunity: Utilize storytelling and immersive experiences in marketing strategies to establish stronger emotional connections between consumers and consumer goods brands. - **Aerospace Industry:** Disruptive innovation opportunity: Collaborate with creative agencies to explore new branding opportunities that leverage the allure and symbolism of aviation in the aerospace industry. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Liquor Spirit Flight Sets](https://www.trendhunter.com/trends/aged-ore-bottle-flight.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Antihero-Inspired Gin Bottles](https://www.trendhunter.com/trends/aviation-american-gin.md) - [Comic Franchise-Inspired Gin Bottles](https://www.trendhunter.com/trends/deadpool-wolverine.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)