# Wild West Whiskey Branding Studio 32 North Crafts a Liquor Label Inspired by the Brand's Namesake By Susan Keefe | Published 2012-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/studio-32-north References: [lovelypackage](http://lovelypackage.com/mastersons-rye-whiskey/) & [studio32north](http://studio32north.com/) The makers of Masterson's [Rye Whiskey](https://www.trendhunter.com/trends/bottled-in-bond) enlisted the creative help of design firm [Studio 32 North](https://www.trendhunter.com/trends/grey-goose-bottle) to craft an eye-popping vessel for the brands premium hooch. Together, they gathered inspiration from the whiskey's namesake Bat Masterson, a legendary figure from the [American Wild West](https://www.trendhunter.com/trends/the-disciple-by-american-metal-whiskey) era. In his lifetime Bat Masterson was a US Marshall, a buffalo hunter, a frontier lawman and a sports editor and columnist. With such a rich history to pull from, it's no wonder that the results of Studio 32 North's efforts are astonishing. The bottle itself gets its style from 19th-century whiskey flasks. The rich color of the whiskey is left to do the talking, as the label itself resembles a slender newspaper clipping. The box it comes in is equipped with a small window matching the shape of the label, while the rest is covered in news print that relays the story of Bat Masterson in period-specific language. Exuding mystique and legend, the Masterson's Rye Whiskey packaging does justice to the wild life that inspired it. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 23% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Packaging:** Disruptive innovation opportunity: Designing packaging that incorporates vintage elements can create a sense of nostalgia and appeal to consumers seeking a unique and authentic experience. - **Storytelling Label Design:** Disruptive innovation opportunity: Creating label designs that tell a compelling story about the product's history or inspiration can differentiate the brand and engage consumers on an emotional level. - **Period-specific Language in Packaging:** Disruptive innovation opportunity: Using period-specific language on packaging can transport consumers to a different time and create a memorable and immersive brand experience. ### Where This Applies - **Whiskey Distilleries:** Disruptive innovation opportunity: Whiskey distilleries can explore unique and visually appealing packaging designs to stand out in a competitive market and attract new customers. - **Craft Spirits:** Disruptive innovation opportunity: Craft spirits brands can leverage storytelling label designs to connect with consumers who value authenticity and are seeking a more personalized drinking experience. - **Graphic Design:** Disruptive innovation opportunity: Graphic design professionals can experiment with incorporating vintage elements and period-specific language into their designs to create visually captivating and nostalgic branding materials. ## Related on Trend Hunter - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/customized-whiskey.md) - [Artisan-Quality Cream Liqueurs](https://www.trendhunter.com/trends/doc-brown-farm-distillers.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Refined Hotel-Inspired Whiskies](https://www.trendhunter.com/trends/lasso-motel-whiskey.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)