# Gen Z Slang Translators Great Clips' Student Slang Translators Prepare Parents for Back-to-School By Laura McQuarrie | Published 2024-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/student-slang-translators References: [businesswire](https://www.businesswire.com/news/home/20240723546645/en) & [greatclips](https://www.greatclips.com/BacktoSchool)  Describing a haircut to a salon stylist is difficult enough, but bridging the multi-generational language gap compounded by the ever-evolving slang of younger generations makes the task particularly daunting—so in preparation for the [2024 back-to-school season](https://www.trendhunter.com/trends/uo-haul), [Great Clips](https://www.trendhunter.com/trends/hall-of-fade) introduced Student Slang Translators. Great Clips teamed up with pop icon and father Joey Fatone, his daughter Kloey, and teacher-influencers on social media who want to help parents better understand the language their kids are using. After studying the student slang curriculum, parents can take Great Clips' Back-to-School Slang Quiz for a $5 off coupon. Alongside a Gen Z slang dictionary and a [haircut lookbook with in-demand styles](https://www.trendhunter.com/trends/buzz-cut), Great Clips is celebrating the 2024 school year by offering 24,000 free haircuts. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 48% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Gen-z Slang Integration:** The incorporation of Gen-Z slang into mainstream marketing strategies highlights the importance of linguistic adaptation in customer engagement. - **Collaborative Marketing with Influencers:** Partnering with teacher-influencers demonstrates a shift towards more genuine and relatable promotional tactics in contrast with traditional advertising methods. - **Multi-generational Communication:** Initiatives focused on bridging language gaps between generations point towards a rising need for businesses to foster better communication across age groups. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry sees innovations like slang translators to enhance customer service and create a more personalized experience. - **Education Technology:** Educational technology platforms are finding new roles by developing tools that decode generational slang, thereby assisting both parents and educators. - **Digital Marketing:** The digital marketing sector is increasingly leveraging contemporary social trends, such as slang dictionaries, to engage younger audiences more effectively. ## Related on Trend Hunter - [Complementary Haircut Initiatives](https://www.trendhunter.com/trends/hall-of-fade.md) - [Football-Themed Hair Salon Partnerships](https://www.trendhunter.com/trends/college-football-playoff.md) - [AI Youth Lingo Translators](https://www.trendhunter.com/trends/the-brainrot-translator.md) - [Anti-Algorithm Back-to-School Campaigns](https://www.trendhunter.com/trends/journeys-turn-it-up.md) - [Hair Salon-Powered Sports Campaigns](https://www.trendhunter.com/trends/great-clips1.md) - [Back-To-School Barbershop Initiatives](https://www.trendhunter.com/trends/cutz-4-kids.md) - [Confident Student Campaigns](https://www.trendhunter.com/trends/find-the-fit-that-fits-you.md) - [Hockey-Focused Influencer Campaigns](https://www.trendhunter.com/trends/show-your-flow.md) - [Children-Focused Salon Experiences](https://www.trendhunter.com/trends/sit-still-kids.md)