# Student-Inspired Hotels Amsterdam's 'Student Hotel' Exemplifies the Youth-Based Travel Market By Cadhla Gray | Published 2015-09-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/student-hotel References: [trendland](http://trendland.com/the-student-hotel-an-hotel-a-home-amsterdam/) & [thestudenthotel](https://www.thestudenthotel.com/amsterdam-city) The 'Student Hotel' was conceived by Charlie MacGregor and designed by '...,stat,' created based on a student's place in life -- combining fun, learning and social spaces. Stylistically, the hotel aims to feel like a home-away-from-home, while still having the convenience and safety of a hotel. The design is themed with a university residence in mind, and with [simple furniture and some vintage decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle), it feels like a [comfortable dorm experience](https://www.trendhunter.com/trends/dream-dorm-makeover-contest). The graphic art in the Student Hotel mimics a club or bar scene more than traditional hotel artwork. Finally, intellectual-inspiring details are strewn about, like bold quotes plastered on the walls and a small movie-watching hub that invites the young community to view TED talks together. With [student-aged individuals traveling](https://www.trendhunter.com/trends/ef-ultimate-break) much more than they used to, the tourism industry -- accommodations, transportation and travel companies like S-Trip or Contiki Tours -- is increasingly targeting 18 to 25-year-olds with marketing. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Youth-based Travel Market:** There is a disruptive innovation opportunity to create hotels and travel experiences specifically designed for the needs and preferences of young travelers. - **Home-away-from-home Concept:** There is a disruptive innovation opportunity to create accommodations that combine the comfort and familiarity of home with the convenience and safety of a hotel. - **Community-focused Travel Experiences:** There is a disruptive innovation opportunity to develop travel experiences that foster a sense of community and social interaction among young travelers. ### Where This Applies - **Tourism:** There is a disruptive innovation opportunity for the tourism industry to create new products and services tailored to the needs and desires of young travelers. - **Accommodations:** There is a disruptive innovation opportunity for the accommodations industry to design and market accommodations specifically for young travelers, incorporating elements of a dormitory experience. - **Transportation:** There is a disruptive innovation opportunity for transportation companies to develop services and offerings that cater to the unique needs and preferences of young travelers, such as student travel programs like S-Trip or Contiki Tours. ## Related on Trend Hunter - [Self-Service Contemporary Hotels](https://www.trendhunter.com/trends/mmnt-berlin-lab.md) - [New-Generation Artful Urban Hubs](https://www.trendhunter.com/trends/pixel-project.md) - [Gen Z-Focused Hotel Campaigns](https://www.trendhunter.com/trends/hyatt.md) - [Stationery-Themed Hotel Rooms](https://www.trendhunter.com/trends/villa-fontaine-haneda-airport.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Customizable Student Furniture](https://www.trendhunter.com/trends/make-it-your-own-furniture.md) - [Modern Apartment Hotel Concepts](https://www.trendhunter.com/trends/bob-w-stockholm.md) - [Tokyo-Inspired Contemporary Hotels](https://www.trendhunter.com/trends/trunkhotel-cat-street.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md)