# Candy-Studded Chocolate Bars Hershey’s New Milk Chocolate Bar is Studded with Reese’s Pieces By Katherine Pendrill | Published 2018-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/studded-with-reeses-pieces References: [delish](https://www.delish.com/food-news/a23721518/hersheys-reeses-pieces-chocolate-bar/) There are few things that go together better than peanut butter and chocolate, and now you can enjoy the dynamic duo in the form of a [Hershey’s](https://www.trendhunter.com/trends/mondelz-international-and-hershey) Milk Chocolate Bar studded with Reese’s Pieces. In perhaps one of the tastiest [co-branding efforts](https://www.trendhunter.com/trends/reeses-x-oreo) in recent history, Hershey’s has teamed up with Reese’s to create the ultimate chocolate bar. This means that you can now enjoy the smooth, creamy taste of a Hershey’s Milk Chocolate Bar with the crunchy, nutty goodness of Reese’s Pieces candy. As senior manager of Hershey’s brand Kriston Ohm puts it, "The mashup between Hershey's Milk Chocolate and [Reese's Pieces candy](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie) is an ultimate celebration of the top two iconic chocolate franchises that will melt your heart to pieces for a once-in-a-lifetime epic treat." Image Credit: *Hershey’s.* ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 42% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Products:** Disruptive innovation opportunity: Companies can collaborate and create unique products that combine the strengths of their individual brands. - **Flavor Mashups:** Disruptive innovation opportunity: Brands can experiment with combining different flavors to create unique and unexpected taste experiences. - **Premium Snacks:** Disruptive innovation opportunity: There is a growing demand for indulgent and high-quality snacks, creating a market for premium snack products with innovative ingredients. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Companies can create new and exciting food and beverage products by combining popular brands and flavors. - **Confectionery:** Disruptive innovation opportunity: Confectionery companies can tap into the trend of flavor mashups and create unique candy products that offer unexpected taste sensations. - **Retail:** Disruptive innovation opportunity: Retailers can capitalize on the demand for premium snacks by offering a wide range of high-quality and indulgent products in their stores. ## Related on Trend Hunter - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Reimagined Nutty Candy Bars](https://www.trendhunter.com/trends/reeses-fast-break-bar.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Melting Dessert Candy Bars](https://www.trendhunter.com/trends/reeses-chocolate-lava-big-cup.md) - [Patriotic Popping Candy Bars](https://www.trendhunter.com/trends/popping-candy-bar.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Nutty White Chocolate Bars](https://www.trendhunter.com/trends/reeses-peanut-butter-white-bar.md)