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# Gender-Bending Publications
The Stud Magazine Blurs Common Perceptions of Beauty

By Milli Fox-Fresh | Published 2011-12-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/stud-non-gender-conforming-magazine
References: [thestudmagazine](http://www.thestudmagazine.com) & [thestudmagazine](http://www.thestudmagazine.com/blog)

The Stud Magazine is a Toronto-based [online magazine](https://www.trendhunter.com/trends/the-beautiful-societies) that’s here to introduce a new sub-culture into mainstream media. They are a group of [non-gender-conforming individuals](https://www.trendhunter.com/trends/shapes-we-take) who have come together to provide a source of information on health, education, employment, artistry and interpretation. Mostly, this magazine is here to foster a stud connection.

According to Stud Magazine, the definition of a Stud is "a person belonging to either female or intersex sex who blurs society’s understanding of gender. Often displays “masculine qualities”(strong, dominate, powerful, and independent ) and/or varying degrees of “masculine” appearance."

This magazine was created to let people know that a brotherhood exists that has gone largely unrecognized; a brotherhood that doesn’t have to be between biological males. This connection is between women who break the “rules of femininity” and are creating a new set of unwritten rules.

Currently, the media is embracing effeminate men, and it's time for a space to be made for [masculine women](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). This group is misrepresented and The Stud Magazine shows that a boyish woman can have amazing style and grace.

Additonal Sources:
[Stud 1](http://thestudmagazine.com/images/slides/images-fashion-look2.jpg) | [Stud 2](http://thestudmagazine.com/images/slides/interpretation.jpg) | [Stud 3](http://thestudmagazine.com/images/slides/interpretation-beauty.jpg) | [Stud 4](http://thestudmagazine.com/images/slides/duja5kqfartistry-jelly.jpg) | [Stud 5](http://thestudmagazine.com/images/slides/artistry-tee.jpghttp://thestudmagazine.com/images/slides/artistry-nev.jpg) | [Stud 6](http://thestudmagazine.com/images/slides/education.jpghttp://thestudmagazine.com/images/slides/employment.jpg) | [Stud 7](http://thestudmagazine.com/images/slides/health-health.jpg) | [Stud 8](http://thestudmagazine.com/images/slides/connection-montreal.jpg) | [Stud 9](http://www.thestudmagazine.com/bloghttp://thestudmagazine.com/images/slides/health-fitness.jpg)

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 84% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Non-gendered Media:** The rise of non-gendered media outlets provides opportunities for companies to target this emerging demographic.
- **Gender Fluidity:** As society's understanding of gender evolves, companies can offer products and services that cater to gender fluid individuals.
- **Breaking Gender Conventions:** Brands that challenge traditional gender norms and stereotypes have the potential to resonate with a wider audience.

### Sectors Adopting This

- **Publishing:** Publishing companies should consider expanding their content to include non-gendered media outlets.
- **Fashion:** Fashion brands have an opportunity to create clothing lines that cater to gender fluid individuals.
- **Media and Entertainment:** Media and entertainment companies that showcase non-gendered content can appeal to a broader audience.

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