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# Adventurous Eco Fashions
The Stuart + Brown SS 2011 Collection Features Intriguing Apparel

By Jordan M | Published 2011-02-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/stuart-brown-ss-2011-collection
References: [stewartbrown](http://www.stewartbrown.com/collections.php)

The [Stewart + Brown](https://www.trendhunter.com/trends/bubba-kush-bath-bomb) SS 2011 Collection features an adventurous and world-faring character that would seem equally suitable at home or abroad, but which also has the environment firmly in mind.

Made from [sustainable materials](https://www.trendhunter.com/trends/regeneration-nation), the Stewart + Brown SS 2011 collection features clothing that is comfortable yet vibrant and exciting. In addition to its environmental qualities, however, this fashion line manages to be fun while holding an unspoken promise of comfort simultaneously. In fact, the line seems like something right out of a fast-paced [exotic adventure film](https://www.trendhunter.com/trends/rose-boreal) like the Mummy or Lawrence of Arabia, which is definitely something that would hold a great deal of appeal to those looking to spruce up their wardrobe. Well done Stewart + Brown, Indiana Jones would be proud.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 58% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Fashion:** Opportunities to create eco-friendly and sustainable clothing lines that are both fashionable and accessible.
- **Ethical Consumerism:** A trend towards consumers prioritizing ethically made clothing, creating opportunities for companies to differentiate themselves through their manufacturing processes.
- **Adventure-inspired Designs:** Designs inspired by adventure and travel, featuring comfortable yet exciting clothing suitable for both local and global markets.

### Who This Affects Most

- **Fashion:** The fashion industry can incorporate more environmentally friendly and ethical manufacturing processes to appeal to consumers looking for sustainable fashion options.
- **Textile:** The textile industry can explore the use of sustainable materials to meet the growing demand for environmentally conscious clothing.
- **Retail:** The retail industry can offer adventure-inspired clothing lines that appeal to consumers' desire for both style and functionality during travel and everyday life.

## Related on Trend Hunter

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