# Premium Streetwear-Informed Eyewear The Stüssy Eyewear Series for Spring 2024 is Captivating By Amy Duong | Published 2024-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stssy-eyewear References: [highsnobiety](https://www.highsnobiety.com/p/stussy-spring-eyewear/) & [instagram](https://www.instagram.com/p/C5REXsUy9Yx/?utm_source=ig_embed&ig_rid=a1c765bc-cb47-48a5-b58f-3c7fe4650bf5)  Californian brand [Stüssy](https://www.trendhunter.com/trends/stssy-eyegear-1) presents its new Stüssy Eyewear series designed for the Spring 2024 season. It was revived in 2021 and has impressed fans thus far. The new collection is set to launch officially on April 5th and this latest drop marks the brand's most expansive collection yet. It is comprised of various frame silhouettes including rounded frames, aviators, square frames, wrap-around designs, and more. The Spring 2024 range is also highlighted by its updated take on three [iconic silhouettes](https://www.trendhunter.com/trends/modern-retro-collection): the Penn, Eric, and Owen. These get a tonal update of triple black, clear white, tortoiseshell, and blue. Branding can be seen detailed on the side of some of the frames to round it all out. Image Credit: Stüssy ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 84% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Personalized Eyewear Experiences:** Creating bespoke eyewear options tailored to individual preferences and styles. - **Branded Collaborative Collections:** Developing exclusive eyewear lines through collaborations with renowned streetwear brands. - **Augmented Reality Try-ons:** Implementing AR technology for virtual eyewear fittings and personalized shopping experiences. ### Who This Affects Most - **Fashion Retail:** Exploring new ways to integrate streetwear aesthetics into premium eyewear offerings. - **Technological Innovation:** Leveraging AR solutions to enhance the shopping experience and provide interactive product trials. - **Marketing and Brand Partnerships:** Forging strategic collaborations to create buzzworthy and limited-edition eyewear collections. ## Related on Trend Hunter - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Textured Eyewear Frames](https://www.trendhunter.com/trends/uroko.md) - [Secure Sporty Eyewear Collections](https://www.trendhunter.com/trends/oakley-stunt-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md)