# Anniversary-Honoring Joint Capsules Stüssy and COMME des GARÇONS Celebrate 40th Anniversary By Amy Duong | Published 2020-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stssy-and-comme-des-garons References: [hypebeast](https://hypebeast.com/2020/10/stussy-40th-anniversary-capsule-info) [Stüssy](https://www.trendhunter.com/trends/stssy-4) and [COMME des GARÇONS](https://www.trendhunter.com/trends/comme-des-garons-gdragon) work in collaboration to celebrate Stüssy's 40th anniversary. The big milestone is marked by a joint capsule full of intricately designed pieces. The collection is made up of a limited edition varsity jacket, a tee, and a ring. The IST varsity jacket is the base foundation to the design and has been a staple by the skate apparel by the 80s. The limited edition piece is a true testament to the brand's rich heritage and a display of how far along it has come. The back of the jacket is detailed with the [International Stussy Tribe](https://www.trendhunter.com/trends/freeride-to) 8-Ball Globe that is done in a large patch accompanied by the classic "Earth in the corner pocket." Image Credit: Stüssy ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Collaborative Capsules:** The trend of brands joining forces to create limited edition capsules to celebrate milestones and anniversaries offers opportunities for cross-brand promotion and reaching new customers. - **Heritage-inspired Designs:** The trend of fashion brands drawing inspiration from their rich heritage and archives offers opportunities for creating unique and authentic pieces that resonate with customers. - **Limited Edition Collectibles:** The trend of creating limited edition pieces such as jackets, tees, and rings, offer opportunities for brands to create exclusivity and drive demand among consumers who value rarity and uniqueness. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on collaborative capsules and heritage-inspired designs to create unique and authentic pieces that cater to consumers looking for exclusivity and authenticity. - **Sports Apparel:** The sports apparel industry can capitalize on heritage-inspired designs and limited edition collectibles to create unique and authentic pieces that resonate with consumers and fans of specific sports and teams. - **Jewelry:** The jewelry industry can capitalize on limited edition collectibles to create unique and exclusive pieces that cater to consumers looking for rarity and uniqueness in their accessories. ## Related on Trend Hunter - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Collaborative Apparel Capsule](https://www.trendhunter.com/trends/jah-jah-studio-x-comme-des-garons-shirt.md) - [Refined Minimalist Sneakers](https://www.trendhunter.com/trends/bape-sta.md) - [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Workwear Capsule Collection](https://www.trendhunter.com/trends/schott-x-dickies.md)