# Embroidered Parka Collaborations Stüssy and Alpha Industries Released This New Parka Design By Ell Smith | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stssy-and-alpha-industries References: [hypebeast](https://hypebeast.com/2017/12/stussy-alpha-industries-m51-fishtail-parka-liner) & [stussy](https://www.stussy.com) Stüssy and Alpha Industries have partnered to help consumers get through the winter months in style after releasing a [cold weather-ready clothing line](https://www.trendhunter.com/trends/the-north-face-purple-label-japan), that's filled with parkas and other [winter apparel](https://www.trendhunter.com/trends/fall-and-winter-line). Fusing practicality with design, this line is ensuring the fashion-forward consumer won't have to sacrifice their personal aesthetic in order to stay warm. Some of the standout designs in this line include the brand's [green parka](https://www.trendhunter.com/trends/asgard-down-parka), which serves as a convenient daily staple, that would be a valuable addition to any wardrobe. The parka is also available in a blue iteration, for those who prefer a cooler color palette. Both jackets are constructed from a soft satin material and feature the phrase "keep the peace" embroidered on the chest. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion:** Opportunity for brands to collaborate and create unique clothing lines that merge practicality with design. - **Personalized Winter Apparel:** Demand for winter clothing that allows consumers to express their personal aesthetic while staying warm. - **Embroidered Statements:** Growing trend of incorporating embroidered phrases or logos on clothing for added style and personalization. ### Industries Being Reshaped - **Fashion:** Fashion industry has an opportunity to release collaborative collections that cater to fashion-forward consumers seeking stylish winter apparel. - **Apparel Manufacturing:** Opportunity for apparel manufacturers to produce personalized parkas and winter clothing that appeal to consumers' individual aesthetic preferences. - **Embroidery Services:** Increasing demand for embroidery services as brands incorporate embroidered statements and designs on clothing. ## Related on Trend Hunter - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Collaboration Packable Puffer Parkas](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Dystopian Goggle-Paired Parkas](https://www.trendhunter.com/trends/canvas-parka.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md)