# Non-Alcoholic Madagascan Vanilla Spirits Strykk Not Vanilla Vodka Has Zero Grams of Sugar By Michael Hemsworth | Published 2021-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strykk-not-vanilla-vodka References: [foodbev](https://www.foodbev.com/news/elegantly-spirited-launches-strykk-not-vanilla-vodka/) & [strykk](https://www.strykk.com) The Strykk Not Vanilla Vodka is a new alcohol alternative from [Elegantly Spirited](https://www.trendhunter.com/trends/strykk-not-aperitivo) that's launching in the UK to offer consumers a way to enjoy a premium cocktail without traditional spirits. The non-alcoholic spirit features an ABV of less than 0.5% and is reported to be perfect for use in such recipes as the passionfruit martini and the espresso martini. The non-alcoholic spirit will be available for purchase through the brand's exclusive UK distribution network as well as cocktail partner [Funkin Cocktails](https://www.trendhunter.com/trends/alcohol-free-passion-fruit-martini). Elegantly Spirited CEO and Co-Founder of Strykk Alex Carlton spoke on the new Strykk Not Vanilla Vodka saying, "With 8.6 million drinkers looking to reduce their alcohol intake, Strykk Not Vanilla Vodka represents a huge trade-up opportunity, giving consumers a non-alcoholic alternative to a favourite flavoured spirit. Consumers want to maintain social rituals and with the introduction of Strykk Not Vanilla Vodka drinkers can stay in the round and enjoy cocktails, such as a passionfruit or espresso martini, minus the alcohol.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 7% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Spirits:** The rise of non-alcoholic spirits presents an opportunity for companies to tap into the increasing number of consumers looking to reduce their alcohol intake. - **Flavoured Alternatives:** The introduction of flavored non-alcoholic spirits, such as Strykk's Not Vanilla Vodka, offer a significant trade-up opportunity for consumers seeking alternatives to traditional spirits. - **Low-abv Cocktails:** The popularity of low-alcohol cocktails, which utilize non-alcoholic spirits like Strykk's Not Vanilla Vodka, is on the rise as consumers look for healthier and more mindful ways to enjoy cocktails. ### Who This Affects Most - **Beverage:** The non-alcoholic spirits trend presents an opportunity for beverage companies to create and market new products that cater to the increasing number of consumers seeking healthier and more mindful options. - **Hospitality:** The rise of non-alcoholic spirits like Strykk's Not Vanilla Vodka presents an opportunity for hospitality companies to create and serve low-ABV cocktails, tapping into the growing market of health-conscious consumers looking for mindful ways to enjoy cocktails. - **Retail:** The increasing demand for non-alcoholic spirits presents an opportunity for retail companies to stock and sell products that cater to the growing number of consumers looking for healthier and more mindful beverage options. ## Related on Trend Hunter - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Non-Alcoholic Steakhouse Cocktails](https://www.trendhunter.com/trends/alcohol-free-cocktails.md) - [Naturally Flavored Alcohol-Free Vodkas](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas.md) - [Alcohol-Free Spirit Ranges](https://www.trendhunter.com/trends/whitley-neill.md) - [Sugar-Free Low-Proof Vodkas](https://www.trendhunter.com/trends/body-vodka.md) - [Martini-Inspired Mocktails](https://www.trendhunter.com/trends/martini-style-cocktails.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Alcohol-Free Passionfruit Cocktails](https://www.trendhunter.com/trends/passion-martini.md)