# Non-Alcoholic Aperitif Drinks Strykk Not Aperitivo Boasts No Alcohol and Prosecco-Like Notes By Michael Hemsworth | Published 2022-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strykk-not-aperitivo References: [foodbev](https://www.foodbev.com/news/elegantly-spirited-unveils-strykk-not-aperitivo/) & [strykk](https://www.strykk.com)  The Strykk Not Aperitivo non-alcoholic aperitif has been launched by Elegantly Spirited in the UK as the perfect product for consumers to use in their [favorite cocktail recipes](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails). The product is reported to feature Prosecco-inspired flavor notes of quassia, wormwood and bitter orange, and features just 25-calories per serving. This is five-times lower than the full-strength alcoholic version to make it suited for consumers seeking a [lighter beverage option](https://www.trendhunter.com/trends/paramour-aperitifs). CEO and Founder Alex Carlton commented on the new Strykk Not Aperitivo non-alcoholic aperitif saying, "Strykk Not Aperitivo represents a huge growth opportunity both for the grocery and on-trade markets…Strykk Not Aperitivo is a refreshing, vibrant and exciting serve, and allows those who don’t want to drink alcohol to join in the ritual.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Mixology Trend:** Opportunity for bars and mixologists to create unique non-alcoholic drinks with aperitif flavors. - **Health-conscious Beverage Trend:** Potential for increased demand of low-calorie, non-alcoholic drinks as consumers seek healthier options. - **Alcohol Replacement Trend:** Growing trend of non-alcoholic alternatives to traditional spirits and liqueurs creates room for new players in the market. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for companies to develop and market unique, non-alcoholic aperitif products and capitalize on the health-conscious trend. - **Hospitality Industry:** Restaurants, bars, and hotels can attract more customers with non-alcoholic drink options to cater to health-conscious and sober customers. - **Food Retail Industry:** Opportunity for grocery stores to stock non-alcoholic aperitif products to cater to health-conscious and sober consumers looking for unique, low-calorie drink options. ## Related on Trend Hunter - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Non-Alcoholic Steakhouse Cocktails](https://www.trendhunter.com/trends/alcohol-free-cocktails.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md)