# Poshly Patterned Winter Jackets The Aether Structure Jacket is Water and Wind-Resistant By Michael Hemsworth | Published 2019-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/structure-jacket References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/coats-jackets/aether-structure-jacket/) & [aetherapparel](https://www.aetherapparel.com/products/structure-jacket) The [Aether](https://www.trendhunter.com/trends/aether-rex-down-jacket) Structure Jacket is a demure winter outerwear style that promises to deliver exceptional comfort and durability for wearers seeking to comfortably withstand chilly environments. Featuring [800 fill-power goose down](https://www.trendhunter.com/trends/eiderdown-puffer-jacket), the jacket has a custom bonded baffling on the exterior that instantly sets it apart from the other styles available on the market. The outer shell of the garment is achieved with a Schoeller two-layer twill fabric that will deliver [four-way stretch](https://www.trendhunter.com/trends/woolrich-bering-down-jacket) to keep wearers as supposed as possible while exploring rural environments or simply going about their daily commute. The Aether Structure Jacket comes in two color options and boasts a brushed cotton flannel collar to further enhance the cozy nature of the garment. Priced at $595, the jacket boasts water and wind-resistance. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Winter Outerwear:** The rising demand for durable and comfortable winter outerwear presents opportunities for innovative designs and materials. - **Custom Bonded Baffling:** The use of custom bonded baffling in outerwear creates a unique and stylish aesthetic that sets brands apart in the market. - **Water and Wind-resistance:** The demand for water and wind-resistant jackets offers opportunities for brands to develop innovative technologies and materials to meet consumer needs. ### Industries Being Reshaped - **Apparel Manufacturing:** The apparel manufacturing industry can capitalize on the trend for poshly patterned winter jackets by incorporating unique designs and high-quality materials into their product offerings. - **Outdoor Recreation:** The outdoor recreation industry can seize the opportunity of the rising demand for durable winter outerwear by developing innovative and performance-driven jackets for outdoor enthusiasts. - **Textile and Fabric:** The textile and fabric industry can explore the trend of water and wind-resistant jackets by developing advanced materials and technologies to enhance the functionality of outerwear. ## Related on Trend Hunter - [Bonded Baffling Insulation Jackets](https://www.trendhunter.com/trends/aether-rex-down-jacket.md) - [High-Performance Mountain Parkas](https://www.trendhunter.com/trends/aether-brighton-insulated-snow-jacket.md) - [Ultra-Warm 3D Baffling Jackets](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket.md) - [Extreme Insulation Winter Jackets](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket.md) - [Wind-Protecting Transitional Jackets](https://www.trendhunter.com/trends/quilted-windcheater-jacket.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md) - [Performance Down Jackets](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi.md)