# Strongly Worded Statement Clothing SSUR Has Collaborated with CLOT: Coco Made Them Do It By Jessica Marren | Published 2013-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/strongly-worded-clothing References: [highsnobiety](http://www.highsnobiety.com/2013/02/27/ssur-gutter-store-powered-by-clot-new-release-coco-made-me-do-it-collection/) & [ssurempirestate](http://www.ssurempirestate.com/) If you want your wardrobe to send a message, strongly worded clothing speaks for itself. SSUR Gutter Store powered by CLOT released their newest collection of garments which states, " Coco Made Me Do It". This slogan is my favorite in-your-face-statment so far. When you wear strongly worded clothing it's best to keep it simple. [SSUR x CLOT](https://www.trendhunter.com/trends/lacoste-x-clot) hit the mark perfectly; black articles of with all print and embroidery in bold, white font. Although SSUR X CLOT have created a variety of strongly worded clothing such as “Hong Kong Boss” on a multitude of garments like snapback caps, beanies, t-shirts, and hoodies, but please don’t feel the need to wear more than one at a time. This strongly worded clothing can be acquired from GUTTER STORE Shop in Hong Kong. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Strongly Worded Clothing:** Disruptive innovation opportunity: Explore the use of bold statements and slogans on clothing to create impactful and attention-grabbing fashion pieces. - **Minimalistic Design:** Disruptive innovation opportunity: Develop clothing with simple and clean designs to let the strongly worded slogans stand out and make a statement. - **Collaborative Fashion:** Disruptive innovation opportunity: Foster collaborations between fashion brands to combine creative forces and create unique collections with a strong message. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Introduce strongly worded clothing into the fashion industry to challenge traditional fashion norms and express individuality. - **Streetwear:** Disruptive innovation opportunity: Incorporate strongly worded clothing into the streetwear industry to capture the attention of urban fashion enthusiasts and create a bold fashion statement. - **Retail:** Disruptive innovation opportunity: Utilize strongly worded clothing as a unique selling point in retail stores to attract customers who value self-expression and social commentary through their fashion choices. ## Related on Trend Hunter - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md)