# Hyper-Personalized AI Campaigns Tesco's Stronger Starts Uses AI to Recognize Customers by Name By Laura McQuarrie | Published 2024-08-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/stronger-starts References: [marketing-beat](https://www.marketing-beat.co.uk/2024/08/19/tesco-ai-personalised-messages/) & [tescostrongerstarts.org.uk](https://tescostrongerstarts.org.uk/)  As part of the Stronger Starts campaign supporting local projects focused on food security, children and young people, Tesco is tapping into the power of AI to deliver hyper-personalized video messages to customers. As part of this initiative, celebrities act as spokespeople for community projects, including Olympic gold medalist and former heptathlete Dame Jessica Ennis-Hill. This AI scheme brings awareness to Tesco's in-store blue token method, which lets shoppers vote for a chosen local charity or community group. In the videos, the avatar of Jessica Ennis-Hill mentions customers by name and explains why their vote is going to a good cause. These shareable videos are ready to be circulated on social media to amplify the impact of the project. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 73% | Activity: 88% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **AI-driven Personalization:** Leveraging AI to deliver hyper-personalized video messages that address customers by name can greatly enhance engagement and advocacy for causes. - **Celebrity Endorsement Automation:** Utilizing digital avatars of celebrities to convey personalized messages allows for scalable and impactful communication campaigns. - **Social Media Amplification:** The strategic use of shareable, personalized content on social platforms can significantly boost the reach and effectiveness of marketing initiatives. ### Who This Affects Most - **Retail:** Innovative in-store and digital campaigns using AI can transform customer engagement and support local community efforts. - **Technology:** Advancements in AI and machine learning are driving new levels of personalization in digital communications and marketing. - **Non-profit:** The integration of advanced technologies in fundraising and awareness campaigns opens up novel methods to support and grow community projects. ## Related on Trend Hunter - [AI-Driven Video Generation Platforms](https://www.trendhunter.com/trends/video-generation-platform.md) - [AI Chocolate Bar Campaigns](https://www.trendhunter.com/trends/jos-mourinho.md) - [GenAI TV Ads](https://www.trendhunter.com/trends/ai-generated-ad-service.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md) - [AI-Generated Shopping Campaigns](https://www.trendhunter.com/trends/shopping-campaign.md)