# Refreshing Pink Ciders The Strongbow Rosé Cider is Launching Ahead of Warm Weather By Michael Hemsworth | Published 2020-02-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strongbow-ros-cider References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/strongbow-unveils-rose-variant-28-02-2020/) & [strongbow](https://www.strongbow.com) The Strongbow Rosé Cider is being added to the brand's product portfolio to help offer consumers in the UK with a libation that will satisfy their penchant for pink and [rosé refreshments](https://www.trendhunter.com/trends/jam-shed-bubbly-ros). The product is positioned to be available in March in a 500ml bottle as well as 440ml cans that come in four packs or 10 packs for added consumer convenience. The libation is sure to be a winner with consumer as warmer weather arrives and is perfect for enjoyment at [outdoor gatherings](https://www.trendhunter.com/trends/summer-party-pack). Brand Director at [Heineken](https://www.trendhunter.com/trends/strongbow-zest-cider) Rachel Holms spoke on the new Strongbow Rosé Cider saying, "Strongbow Rosé is one of the highest scoring concepts in terms of taste and appeal that we’ve ever tested. A recipe set for success combined with the new packaging design, our Rosé cider will grow the category by appealing to a different shopper and is guaranteed to help retailers realize the full potential of their Cider offering.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Rosé Ciders:** The popularity of rosé refreshments presents an opportunity for further innovations in the cider industry. - **Convenient Packaging:** Consumer convenience is key, leading to potential packaging innovations. - **Appealing to Different Shoppers:** Creating products that appeal to a wider range of consumers has the potential for success in the cider market. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can continue to capitalize on the popularity of rosé drinks with innovative ciders. - **Packaging:** There is potential to innovate packaging in the cider industry to further enhance consumer convenience and appeal. - **Retail:** The Strongbow Rosé Cider has the potential to grow the cider category and help retailers maximize their offerings to consumers. ## Related on Trend Hunter - [Tropically Enhanced Ciders](https://www.trendhunter.com/trends/strongbow-tropical-cider.md) - [Citrusy Apple Cider Libations](https://www.trendhunter.com/trends/strongbow-zest-cider.md) - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Thirst-Quenching Dark Fruit Ciders](https://www.trendhunter.com/trends/strongbow-ultra-dark-fruit-cider.md) - [Medium-Sweet Blush Ciders](https://www.trendhunter.com/trends/devon-ros-cider.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Blueberry Rosé Hard Ciders](https://www.trendhunter.com/trends/blueberry-ros-hard-cider.md) - [Free-From French Rosé Ciders](https://www.trendhunter.com/trends/galipette-cidre-ros-cider.md) - [Prideful Cider Retail Kits](https://www.trendhunter.com/trends/strongbow-pride-kits.md)