# Artificial Ingredient-Free Ciders Strongbow Cider Has a New Free-From Profile By Michael Hemsworth | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strongbow-cider References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/heineken-removes-artificial-ingredients-strongbow-portfolio-24-06-2019/) & [theheinekencompany](https://www.theheinekencompany.com/Age-gate.aspx?returnurl=%2fBrands%2fStrongbow-Apple-Ciders) The Strongbow cider lineup of products have been relaunched by the [Heineken](https://www.trendhunter.com/trends/strongbow-zest-cider)-owned brand with a new free-from profile that addresses the increasing demand from consumers for more natural products. The relaunch includes the Strongbow Original, Strongbow Dark Fruit and Strongbow Cloudy Apple, which are now all free from artificial colors, sweeteners and flavors. The label on the packaging will now also provide more information for curious shoppers to help them stay more informed of what's in the product. UK Marketing Director at Heineken Cindy Tervoort spoke about the [new Strongbow cider relaunch](https://www.trendhunter.com/trends/heineken-ireland) saying, "Research tells us that consumer attitudes are changing; they are thinking more about what they consume and where it is from – which includes being more mindful about ingredients too – so with this change we are leading the way with Strongbow as you would expect from the number one cider brand in the category.” ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artificial-ingredient-free Products:** Companies can benefit from consumer demand for more natural, healthy products by offering artificial-ingredient-free options and labeling them transparently. - **Transparency in Food Labeling:** Increased transparency and clarity in food labeling can attract more health-conscious consumers and drive sales for brands that prioritize natural ingredients. - **Consumer Demand for Natural Products:** Driven by changing attitudes towards health and wellness, the trend towards natural products is likely to continue as consumers seek out healthier choices. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can benefit from offering health-conscious consumers transparent labeling and artificial-ingredient-free products, tapping into a growing market. - **Cider and Alcoholic Beverages:** Cider and alcoholic beverage brands can set themselves apart in a crowded market by offering natural, healthy alternatives that appeal to consumers' changing attitudes towards ingredients. - **Marketing and Advertising:** Marketing agencies can help brands promote their natural, healthy products to a growing market of health-conscious consumers looking for transparency and clarity in food labeling. ## Related on Trend Hunter - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Thirst-Quenching Dark Fruit Ciders](https://www.trendhunter.com/trends/strongbow-ultra-dark-fruit-cider.md) - [Tropically Enhanced Ciders](https://www.trendhunter.com/trends/strongbow-tropical-cider.md) - [Citrusy Apple Cider Libations](https://www.trendhunter.com/trends/strongbow-zest-cider.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Refreshing Demand-Driven Ciders](https://www.trendhunter.com/trends/inchs-cider.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md)