# Urban Cyclist Timepieces The G-Shock GA-500K Strong Watch is a Collaboration with Chari & Co. By Michael Hemsworth | Published 2017-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/strong-watch References: [blessthisstuff](http://www.blessthisstuff.com/stuff/wear/watches/chari-co-g-shock/) & [shopcasio](http://www.shopcasio.com/product/g-shock-ga500k-3a) The G-Shock GA-500K is a strong watch created in collaboration with Chari & Co. in order to offer users a piece of equipment that will tell the time without showing signs of fatigue with continuous wear. The G-Shock GA-500K is created with the urban cyclist in mind given the collaboration with Chari & Co., which is a New York City-based apparel and bike retailer. The timepiece is analog in design yet features digital accents for the date, while the entire accessory is water-resistant, has an LED illumination and five daily alarm functionalities. The [G-Shock GA-500K strong watch](https://www.trendhunter.com/trends/casio-gshock-x-maison-kitsun) is also outfitted with a 48-city world time functionality and also boasts the Hand Retract Function, which shifts the analog hands of the watch away from the display when you are performing time measurements. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Timepiece Design:** The collaboration between G-Shock and Chari & Co. showcases the potential for innovative and stylish timepieces that cater to specific user needs. - **Analog-digital Hybrid Watches:** The G-Shock GA-500K combines the classic look of an analog watch with the functionality of digital features, paving the way for hybrids that offer the best of both worlds. - **Urban Cycling Accessories:** The focus on urban cyclists in the design of the G-Shock GA-500K points to a growing market for accessories tailored to the needs and aesthetics of this niche group. ### Sectors Adopting This - **Fashion & Apparel Retail:** The collaboration between G-Shock and Chari & Co. highlights the potential for fashion retailers to expand into the timepiece market and offer unique, specialized products. - **Watch Manufacturing:** The success of the G-Shock GA-500K suggests the opportunity for watch manufacturers to innovate and create hybrid timepieces that combine analog and digital features. - **Cycling & Outdoor Sports:** The focus on urban cyclists in the design of the G-Shock GA-500K opens doors for cycling and outdoor sports industries to develop specialized accessories and gear for this target audience. ## Related on Trend Hunter - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md) - [Demure Deconstructed Timepiece Models](https://www.trendhunter.com/trends/gshock-x-beautiful-people.md) - [Sustainable Durable Timepieces](https://www.trendhunter.com/trends/cordura-eco-fabric.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Y3K Aesthetic Timepieces](https://www.trendhunter.com/trends/gshock-gav01.md) - [Rugged Everyday Watch Models](https://www.trendhunter.com/trends/gshock-analogdigital-ga010.md) - [Metallic All-Analog Timepieces](https://www.trendhunter.com/trends/gshock-gsteel-gstb1000.md)