# Co-Branded Public Exercise Sessions Invisalign and Mindbodygreen Debut 'Strong Moves' By Kalin Ned | Published 2025-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strong-moves References: [patch](https://patch.com/new-york/new-york-city/calendar/event/20251115/2bb2f4dd-795b-40ac-84e8-e98b92300636/invisalign-and-mindbodygreen-bring-strong-moves-to-new-york-city)  A collaborative event titled 'Strong Moves' is being organized in New York City by Invisalign, a manufacturer of dental alignment products, and mindbodygreen, a digital wellness platform. The gathering is scheduled to take place on November 15th in a public park and will feature a [group exercise session](https://www.trendhunter.com/trends/mindful-movement-community) led by Hilary Hoffman, a recognized fitness instructor. Beyond the workout, the 'Strong Moves' agenda includes various interactive stations focused on themes of longevity, recovery, and oral health. Attendees will even have the opportunity to view simulated results of dental treatment. The Invisalign x mindbodygreen 'Strong Moves' event is designed to foster a [sense of community](https://www.trendhunter.com/trends/while-on-earth1) and is positioned as an extension of wellness principles into an urban environment. Image Credit: Invisalign ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 39% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Wellness Events:** The rise of events like 'Strong Moves' demonstrates a merging of health and lifestyle brands to create unique, experiential wellness gatherings. - **Public Space Fitness Communities:** Utilizing urban environments for fitness events indicates a trend in making health and wellness accessible and community-focused in public, outdoor settings. - **Integrated Health Experiences:** The inclusion of interactive stations covering various wellness themes highlights a shift toward combining multiple aspects of health into cohesive, educational experiences. ### Where This Applies - **Dental Alignment:** Align technology companies are positioning themselves within broader wellness communities, showcasing how dental health integrates with overall well-being. - **Digital Wellness Platforms:** Partnerships with physical fitness events provide digital wellness companies like mindbodygreen opportunities to extend their influence into in-person engagements. - **Outdoor Fitness Equipment:** The growth of public exercise sessions signifies an increased demand for adaptable equipment designed for use in non-traditional, urban environments. ## Related on Trend Hunter - [Rowformer Studio Openings](https://www.trendhunter.com/trends/strong-pilates-rowformer.md) - [Mental Health Therapy Apps](https://www.trendhunter.com/trends/brainbody-therapy.md) - [European Fitness Pop-Ups](https://www.trendhunter.com/trends/nordic-strong.md) - [Immersive Wellbeing Experiences](https://www.trendhunter.com/trends/healf-experience.md) - [Diagnostics-Focused Wellness Membership Programs](https://www.trendhunter.com/trends/wellness-membership-program.md) - [Unique Movement-Based Practices](https://www.trendhunter.com/trends/unique-movementbased-practice.md) - [Ambitious Group Fitness Classes](https://www.trendhunter.com/trends/ambitious-group-fitness.md) - [Collaborative Fitness Initiatives](https://www.trendhunter.com/trends/beis-sport-collection.md) - [Wellness-Focused Performance Events](https://www.trendhunter.com/trends/sunset-padel.md)