# Olympic Editorials "A Strong Look" for Arena Magazine By mediterranean | Published 2008-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strong-look-arena References: [focusboy.net](http://focusboy.net/2008/06/nils-butler-in-arena/) In the past few months, we've seen an outpouring of Olympic ads and sports gear innovations. Not to be left out, Olympic fever has hit fashion magazines as well and inspired Olympic themed photo shoots. Arena magazine recently featured an editorial entitled, "A Strong Look." The editorial featured [Ford](https://www.trendhunter.com/trends/boondock-work) model Nils Butler with amazing photography by Kai Z Feng. Looking like a true Greek god, Butler is featured as a basketball player, gymnast, runner, fencer... etc. Butler's sports outfits include pieces by [Adidas](https://www.trendhunter.com/trends/zne-collection), Nike, and [Emporio Armani](https://www.trendhunter.com/trends/valentines-edit). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 93% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Olympic Ads:** Opportunities for innovative advertising campaigns centered around the Olympics. - **Sports Gear Innovations:** Potential for disruptive advancements in sports equipment and gear. - **Olympic-themed Photo Shoots:** Emerging trend of fashion magazines showcasing Olympic-inspired editorials. ### Industries Being Reshaped - **Advertising:** Opportunities for advertising agencies to create unique Olympic-themed campaigns. - **Sports Equipment:** Potential for sports equipment manufacturers to develop cutting-edge innovations for athletes. - **Fashion:** Growing market for fashion magazines to feature Olympic-inspired photo shoots and attire. ## Related on Trend Hunter - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md)