# Unusually Savoury Granola Bars This Healthy Snack Company Introduces the Strong & KIND Snack Line By Davina Sinnatamby | Published 2014-03-26 | Updated 2014-03-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/strong-kind References: [coolhunting](http://www.coolhunting.com/food-drink/strong-and-kind-snack-bars) & [strongandkind](http://www.strongandkind.com/) New York-based healthy snack company [KIND](https://www.trendhunter.com/trends/kind-snacks-2) goes against traditional cereal bars that tend to be sweet and syrupy with its new [savory Strong & KIND bars](https://www.trendhunter.com/trends/rosemary-sea-salt-protein-bar). The bars are gluten-free and soy-free. They are a great source of protein and come in bold, unexpected flavors like Tai Sweet Chili and Roasted Jalapeno -- essentially the sort of flavors you'd expect to find in an unhealthy but delicious bag of chips. The snack line only uses natural ingredients, and focuses on spicy combinations and unconventional infusions. If you're getting sick of those sweet peanut butter, oatmeal and chocolate bars, then this savory taste explosion bar is for you. You can get all your protein from a wide array of sources such as hemp seeds, pea crisps and pumpkin seeds while surprising your taste buds with cumin, clove and smoked sea salt. The bars will be available in April. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 52% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Savory Granola Bars:** Introducing bold and unexpected flavors in granola bars disrupts the traditional sweet and syrupy market. - **Protein-packed Snacks:** Offering a variety of protein sources in snack bars caters to the health-conscious consumer looking for nutritious options. - **Spicy and Unconventional Infusions:** Incorporating flavors like chili and jalapeno into snack bars provides a unique and flavorful alternative to traditional options. ### Industries Being Reshaped - **Healthy Snacks:** The healthy snack industry can capitalize on the rising demand for innovative and nutritious options like savory granola bars. - **Cereal Bars:** The cereal bar industry can explore new flavor profiles and infusions to attract consumers looking for unique snacking experiences. - **Protein Supplements:** Protein supplement companies can incorporate diverse protein sources, like those found in savory granola bars, to cater to fitness enthusiasts seeking alternative protein options. ## Related on Trend Hunter - [Nutritious Snack Bar Ranges](https://www.trendhunter.com/trends/kind-snacks-3.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [Protein-Rich Snack Debuts](https://www.trendhunter.com/trends/kind-1.md) - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Savory Protein Bars](https://www.trendhunter.com/trends/savory-protein-bars.md) - [Crunchy Savory Snack Bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch.md) - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md)