# Bluntly Branded Coffee F*cking Strong Coffee Boasts Exactly What it is By Megan Facciuolo | Published 2014-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strong-coffee References: [sneakhype](http://sneakhype.com/food-and-drink/2014/05/) & [firebox](http://www.firebox.com/product/6515/Fcking-Strong-Coffee?aff=512&awc=550_1399430024_5a5ab0c858d35452456df983694d6150&utm_source=AffiliateWindow&utm_medium=Affiliates&utm_content=Skimbit&utm_campaign=TextLink) Whether you are polite or not and just want a cup of strong coffee, this coffee is for you. Boldly titled 'F*cking Strong Coffee,' this coffee brand serves up zero gimmicks and no false advertising; it is what it says it is. [Firebox](https://www.trendhunter.com/trends/flavored-marmelade) is the genius company behind the blatant coffee brand, but aside from the crude packaging, the coffee is actually a [premium product](https://www.trendhunter.com/trends/premium-canned-lattes). The roast within the packaging is a blend of Brazilian and Honduran Arabica Coffee that is full-bodied with complex flavors of dark treacle, cocoa and liquorice that are of course, "f*cking strong." So if you want to start your day off bold and powerful, use a dose of this explosive caffeine-filled blend for your morning brew; you are sure to be fired-up for your day. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bold Packaging:** There is an opportunity for disruptive innovation in the packaging industry by creating bold and provocative designs that grab consumers' attention. - **Premium Coffee Blends:** The coffee industry can explore disruptive innovation in creating premium blends with unique flavor profiles that cater to consumers looking for high-quality and distinct coffee experiences. - **Explicitly Branded Products:** There is potential for disruptive innovation in various industries by explicitly branding products and embracing direct and bold messaging to resonate with certain target audiences. ### Where This Applies - **Packaging:** The packaging industry can capitalize on the trend of bold and provocative designs to create disruptive packaging solutions that stand out on store shelves and attract consumers. - **Coffee:** The coffee industry has an opportunity to disrupt the market by creating premium blends with unique flavor profiles that cater to the growing demand for high-quality and specialty coffees. - **Marketing and Advertising:** The marketing and advertising industry can explore disruptive innovation by embracing explicit and bold branding strategies that break traditional norms and connect with target audiences on a deeper level. ## Related on Trend Hunter - [Charitable Ethiopian Coffee Blends](https://www.trendhunter.com/trends/grind-for-good.md) - [Decadent Double-Strong Coffees](https://www.trendhunter.com/trends/blue-and-buried.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Varied Caffeine Coffee Systems](https://www.trendhunter.com/trends/control-freak-coffee.md)