# Boldly Colorful Brand Books Design Agency COLLINS Equips vitaminwater with a Strong Brand Presence By Kalin Ned | Published 2018-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strong-brand-presence References: [designtaxi](https://designtaxi.com/news/401327/vitaminwater-s-Eye-Popping-Brand-Book-Will-Nourish-Your-Love-For-Design/) & [wearecollins](https://www.wearecollins.com/work/vitaminwater-brandbook/) Although vitaminwater was a pioneer in its category when [Coca-Cola](https://www.trendhunter.com/trends/minute-maid-1) launched it back in 1996, new competitors in the market call for a major refresh of the strong brand presence. To do so, the company taps into design agency COLLINS who, in turn, sleekly extract the main component of vitaminwater's winning aesthetic — the color. Through producing a highly [vibrant packaging design](https://www.trendhunter.com/trends/big-hug-1), COLLINS is able to revive the client's cheerful and health-focused personality. In conjunction with the newly established strong brand presence, the design firm also produces a stunning 'brand book' that can definitely be approached as an aesthetic dream. This print publication is meant to serve as an "exclamation point" to vitaminwater's entire venture in [re-designing](https://www.trendhunter.com/trends/higgidy-1). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vibrant Packaging Design:** Colorful packaging designs can revive a brand's identity and create a strong presence. - **Brand Books:** Creating a stunning print publication can serve as an 'exclamation point' to a brand's entire re-design venture. - **Health-focused Personality:** Brands can emphasize their health-focused personality through their design and packaging choices. ### Who This Affects Most - **Beverage:** The beverage industry can benefit from creative packaging designs to make their product stand out in a crowded market. - **Graphic Design:** Graphic design firms can offer services for producing stunning brand books to help create a unique identity for their clients. - **Advertising:** Advertising agencies can prioritize and emphasize a brand's health-focused personality through their design and advertising campaigns. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Brand Packaging Updates](https://www.trendhunter.com/trends/coconut-water-brand-coco5.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md)