# Functional Milk Alternatives These Strive Milk Alternatives Were Created with Perfect Day By Michael Hemsworth | Published 2022-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strive-milk-alternatives References: [foodbev](https://www.foodbev.com/news/perfect-day-and-strive-nutrition-collaborate-on-alternative-milks/) & [perfectday](https://perfectday.com)  These Strive milk alternatives have been created by Strive Nutrition and [Perfect Day](https://www.trendhunter.com/trends/betterland-cowfree-milk) as a series of products that are formulated to replicate the taste, texture and nutrition of cow's milk. The product range includes the Strive FreeMilk Whole and Chocolate, and the Strive Almond+Protein and Strive Oat+ Protein, which are formatted with 10-grams of [animal-free whey per serving](https://www.trendhunter.com/trends/proteinrich-milk-alternative). The products will arriving on the brand's website starting in July with retail availability yet to be announced. Co-Founder at the [Strive Nutrition Corp.](https://www.trendhunter.com/trends/hydration-soda) Dennis Cohlmia commented on the new Strive milk alternatives saying, "As a family-owned business that’s worked extensively in the dairy industry, we are excited to partner with Perfect Day to create this line of great-tasting, animal-free, protein-enriched beverages." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 81% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Animal-free Protein Formulations:** The creation of milk alternatives using animal-free whey protein presents an opportunity for companies to develop functional milk alternatives and disrupt the dairy industry. - **Nutrition-based Product Diversification:** Developing a range of milk alternatives that provide similar nutrition to cow's milk presents an opportunity for companies to diversify their product offerings and disrupt the beverage industry. - **Plant-based Dairy Alternatives:** The trend towards plant-based dairy alternatives presents an opportunity for companies to create milk alternative products that cater to a growing consumer demand for more environmentally sustainable products. ### Sectors Adopting This - **Dairy Industry:** The development of functional milk alternatives presents an opportunity for companies in the dairy industry to diversify their product offerings and adapt to changing consumer preferences. - **Beverage Industry:** The trend towards plant-based dairy alternatives presents an opportunity for companies in the beverage industry to create new products that cater to a growing consumer demand for environmentally sustainable options - **Food Industry:** Developing nutritionally complete and environmentally sustainable milk alternatives presents an opportunity for companies in the food industry to disrupt traditional food categories and appeal to conscious consumers. ## Related on Trend Hunter - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/strive-freemilk.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Sustainable Animal-Free Milks](https://www.trendhunter.com/trends/very-dairy.md) - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/animalfree-milk-protein.md) - [Animal-Free Dairy Protein](https://www.trendhunter.com/trends/myprotein-x-perfect-day.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md)