# Beer That Undresses The More 'Skinny Blonde Beer' You Drink, The More It Reveals By Going Like Sixty | Published 2009-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stripper-beer-the-more-you-drink-the-label-reveals References: [timesonline](http://www.timesonline.co.uk/tol/news/world/article5942593.ece) Skinny Blonde beer is pure trouble, right from the very start. First, the name is enough to offend just about every female - except for skinny blondes. But it's not until the beverage is consumed that the fun really starts: as you drink, the label changes and the pinup (not really *that*skinny) blonde girls strips off her top. The idea behind the [sensitive Australian beer label](https://www.trendhunter.com/trends/86-tattoo-limited-edition) came from the brains of actor Richie Harkham and Hamish Rosser and artist Jarrod Taylor. Here's a real surprise: their marketing brilliance came during a night of hard drinking. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Alcohol Packaging:** Using interactive packaging that changes as the consumer drinks has the potential to increase customer engagement and drive sales. - **Controversial Branding:** Creating a controversial brand name or label can generate buzz, but also runs the risk of alienating certain consumer groups. - **Collaborative Marketing:** Collaborating with artists and celebrities to create unique and eye-catching packaging can attract new customers and create a loyal fan base. ### Where This Applies - **Alcohol Manufacturing:** Using innovative packaging and branding can set a company apart from competitors and increase revenue. - **Advertising and Marketing:** Creating a controversial and innovative marketing campaign can generate buzz and increase brand recognition and loyalty. - **Art and Design:** Collaborating with artists and designers to create unique packaging can result in eye-catching products that stand out on store shelves. ## Related on Trend Hunter - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Light-Bodied Blonde Ales](https://www.trendhunter.com/trends/lightbodied-blonde-ale.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Beer Brand Beauty Products](https://www.trendhunter.com/trends/smootheriser.md) - [Juicy Berry Beers](https://www.trendhunter.com/trends/strawberry-blonde.md) - [Strawberry-Spiked Blonde Ales](https://www.trendhunter.com/trends/strawberry-blonde-ale.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md)