# Brand-Heavy Striped Sneakers OFF-WHITE Released a Shoe Series Decorated with Its Iconic Logo By Riley von Niessen | Published 2016-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/striped-sneakers References: [highsnobiety](http://www.highsnobiety.com/2016/08/13/off-white-striped-sneaker-pack/) & [off---white](https://www.off---white.com/) OFF-WHITE, the iconic streetwear brand that was founded by Virgil Abloh, dropped a series of striped sneakers that make use of its well-renowned design. The first, descriptively dubbed the 'Striped Sneaker,' swaps between black and white for its colorway, instantly likening it to the OFF-WHITE brand to any who see it. The other, dubbed the 'Perforated Striped Sneaker' is less blatant about its origin, however still makes use of the same quality design. A bright red covers the entirety of the upper, continuing throughout the laces and tongue as well. Meanwhile, the sole of shoes is marked by a clean white rubber, giving it more contrast. Although the OFF-WHITE branding in minimal on the Perforated Striped Sneaker, it is still likely to be recognized by the brand's adamant fan base. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Brand-heavy Sneakers:** The trend of incorporating prominent branding into sneaker designs offers opportunities for brands to create unique, recognizable footwear. - **Iconic Logo Design:** The use of instantly recognizable logos on sneakers allows brands to leverage their existing brand equity and attract loyal customers. - **Contrasting Colorways:** The trend of using contrasting colors in sneaker designs creates visual impact and allows brands to stand out in the crowded market. ### Sectors Adopting This - **Streetwear Fashion:** The streetwear fashion industry can capitalize on the trend of brand-heavy sneakers by creating unique and eye-catching designs that appeal to their target audience. - **Footwear Manufacturing:** The footwear manufacturing industry can explore opportunities to collaborate with brands and incorporate iconic logos into their shoe designs to meet the demand for brand-heavy sneakers. - **Advertising and Branding:** The advertising and branding industry can assist sneaker brands in developing effective marketing strategies that highlight the significance and appeal of prominently branded sneakers. ## Related on Trend Hunter - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Chunky Cross-Generational Sneakers](https://www.trendhunter.com/trends/vulcanized-779.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Metro Transit-Inspired Sneakers](https://www.trendhunter.com/trends/be-right-back.md) - [Luxe Legacy-Inspired Sneakers](https://www.trendhunter.com/trends/louis-vuitton-7.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md)