# Student-Centric Travel Planners S-Trip Addresses a Glaring Need for Student-Focused Travel By Michael Baxter | Published 2014-04-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/strip References: [youtube](https://www.youtube.com/watch?v=kXXojnBUsVc) & [s-trip](http://www.s-trip.com/) Travelling is great for a variety of reasons, whether it be to relax, see new things or just get away from the stresses of everyday life. All ages travel on a regular basis, but until recently the [student travel population](https://www.trendhunter.com/trends/ef-ultimate-break-1) was grossly underrepresented. Jay Hamilton spoke with Trend Hunter about how S-Trip is completely changing that. Because of how expensive vacations can be, students are often overlooked as potential customers, but S-Trip has its eyes open to the possibilities. Through the cunning use of [social media](https://www.trendhunter.com/trends/share-trips) and constant contact with their key demographic, S-Trip has carved out a very specific and lucrative niche. Keeping a pulse on an industry that nobody had seemed to explore, S-Trip has become the go-to when it comes to [student vacationing](https://www.trendhunter.com/trends/escorted-group-travel). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Student-centric Travel:** Disruptive innovation opportunity: Develop innovative travel services and packages tailored specifically for the student travel market. - **Social Media Marketing:** Disruptive innovation opportunity: Create new strategies for leveraging social media platforms to effectively reach and engage with a target demographic. - **Niche Tourism:** Disruptive innovation opportunity: Identify underserved niche markets within the tourism industry and develop specialized offerings to cater to their unique needs. ### Where This Applies - **Travel and Tourism:** Disruptive innovation opportunity: Introduce technology-driven solutions to enhance the travel experience and better serve specific customer segments. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop innovative techniques and tools for targeted marketing campaigns, leveraging data analytics and social media platforms. - **Hospitality and Leisure:** Disruptive innovation opportunity: Create novel hospitality concepts and experiences to cater to niche customer segments and enhance the overall guest experience. ## Related on Trend Hunter - [Saas Trip Planners](https://www.trendhunter.com/trends/makeatrip.md) - [Efficient Travel Planners](https://www.trendhunter.com/trends/travel-stash.md) - [Student-Targeted Trip Promotions](https://www.trendhunter.com/trends/year-of-free-transportation.md) - [Playful AI Travel Planner](https://www.trendhunter.com/trends/triplay-travel-planner.md) - [Woman-Focused Travel Companies](https://www.trendhunter.com/trends/girls-guide-to-the-world.md) - [International Experiential Tours](https://www.trendhunter.com/trends/ef-ultimate-break.md) - [Influencer Travel Guides](https://www.trendhunter.com/trends/influencerhosted-tour-program.md) - [Social Media-Based AI Travels](https://www.trendhunter.com/trends/lets-trip-ai.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md)